Joe Izenman

Data Scientist and Strategist, GearLab
Joe Izenman, Data Scientist and Strategist, GearLab

Joe Izenman is a data scientist and strategist from Tacoma, Washington. With a Master of Information & Data Science degree from University of California, Berkeley, and over a decade of experience in web technology, his focus is on effective site success metrics, use of modern machine learning and statistical techniques on websites of all sizes, and quantitative evaluation of usability. In his spare time, he fishes for side projects on Tacoma and Washington open data portals.

Sessions: 

Transforming Your Website from Blah to Bold

Transforming the City of Sunnyvale’s archaic and failing website into a boldly designed and stable, secure and mobile-friendly system was a three-year project that successfully used a data-driven and user-focused approach. Learn how we created a compelling business case for the project, evaluated and reported on site analytics to convince staff to let go of content (e.g., 90% of our traffic was to only 20% of our pages), collected user needs through surveys and in-house data mining, and inspired design and information architecture decisions through extensive benchmarking. The new site, launched in July 2017, now reflects our City’s new brand and status as the Heart of Silicon Valley where innovation and technology abounds.

Three Key Takeaways

  1. Have an agreed upon vision and strong champion;
  2. Be willing to try new approaches;
  3. Base solutions on data and stakeholder input
     

Conference event time: 

  • 2:30 to 3:45 p.m. (Sessions)
Thursday, September 13, 2018

Venue: 

  • Smithfield (Bridges)

Lynn Stuart

Communications Specialist, City of Sunnyvale
Lynn Stuart, Communications Specialist, City of Sunnyvale

Lynn Stuart, PMP, cut her teeth on tech and project management at Apple where she eventually transitioned her skills into database and web-related projects. She migrated to Sun Microsystems taking on a multi-million dollar project in crisis, navigating it to a successful delivery — she likes a challenge. She spring-boarded into launching her own partnership serving the digital needs of a variety of small to mid-sized businesses for many years.

Sessions: 

Scott Rubenstein

CTO, ADA Site Compliance
Scott Rubenstein, CTO, ADA Site Compliance

Scott Rubenstein has been a professional application developer and designer for more than 20 years. Utilizing his technical skills, along with his entrepreneurial goals, he has been partnered in multiple highly successful businesses. He has received praise and accolades throughout his career for his out-of-the-box thinking and creativity in his solutions. Scott is a survivor of the terrorist attacks on 9/11 and was fortunate to escape tower 2 of the World Trade Center prior to its collapse. He returned to New York City soon after, playing an integral role in restoring critical systems.

Sessions: 

Creating 508 and ADA Compliant Online Services

Panelist: 

Over the past few years, accessibility has become a vital consideration in the realm of government innovation. While federal agencies are now required to make their websites accessible to users with disabilities, state and local governments are increasingly expected to adhere to Section 508 and WCAG 2.0 standards. 

But creating accessible and compliant web pages is only part of the puzzle. What about all of the forms and applications that live on these pages? Posting PDF applications on municipal websites poses major challenges for disabled users, who cannot easily see the text or modify it for assistive technologies. Additionally, these applications often need to be printed and mailed in, or physically brought to the office, further violating WCAG 2.0 guidelines. Now more than ever, governments are desperately seeking compliant alternatives to these paper processes.
A few years ago, Montgomery, AL decided that they were going to make strides toward improving the accessibility of their services. In particular, the City was looking for a solution to automate Public Records Requests in a fully compliant manner. Previously, this was a paper-based form that required signatures and certain information, but often this form was submitted without required fields, launching a whole back-and-forth between a citizen and the Records Officer that added weeks of processing time. The City of Montgomery knew that this process needed to be brought online, and wanted to do so in a way that would benefit all constituents.

In searching for a government-focused form solution, Montgomery found SeamlessGov at the forefront of providing accessible, and 508 and ADA compliant solutions. The SeamlessGov platform allows governments to build fully compliant web forms from scratch and convert existing PDF forms into online services, with eSignatures, payments, attachments, and workflow. With drag-and-drop capabilities, our Form Solution empowers staff with no technical experience to quickly and easily transform cumbersome paper processes into robust digital versions, while optimizing accessibility for all users. 
In this session, we will be co-presenting with Kimberly Wright, the Webmaster in Montgomery, AL, who is working with us to bring the City’s paper forms online. Together, we will showcase the SeamlessGov-enabled online services that Montgomery provides for its constituents, and discuss the importance of developing services for citizens with accessibility in mind.

Three Key Takeaways

  1. 508/ADA compliance are becoming the new standard for governments nationwide.
  2. Most existing form processes do not adhere to the accessibility guidelines in place.
  3. SeamlessGov is partnering with governments (such as Montgomery, AL) to transform paper-based forms processes into accessible, compliant online services.
     

Conference event time: 

  • 1 to 2:15 p.m. (Sessions)
Thursday, September 13, 2018

Venue: 

  • Ft. Pitt (Bridges)

Andrew Liebelt

Success Manager, SeamlessGov
Andrew Liebelt, Success Manager, SeamlessGov

Andrew works with municipalities across the nation to bring their paper-based forms processes online. Once a government signs on to SeamlessGov, Andrew serves as their dedicated Success Manager throughout the partnership. He offers ongoing support via phone, chat, and email, and runs weekly training courses to facilitate governments' paperless transformation. Andrew has been working with Montgomery, AL for over a year, and has helped the City bring dozens of forms online.

Sessions: 

Telling a Data Driven Story: The Larimer County Jail Dashboard

The rising population in Larimer County has led to higher home values, more traffic and, sadly less available beds at the County Jail. Many factors play into what causes this, but lack of readily available/consumable data leads to a misinformed public, and could lead to misinformed ballot decisions come election day. We partnered with the Jail, the County's Business Intelligence Team and built a online, real-time dashboard using Angular to tell the story of what impacts the count of jail beds available.

Three Key Takeaways

  1. Let the data tell the story 
  2. Discover the correct data, its current location and the steps taken to make it available via public APIs powered by SAP Hana
  3. Best use of searchable data tables, graphs and infographics to complete the narrative
     

Conference event time: 

  • 1 to 2:15 p.m. (Sessions)
Thursday, September 13, 2018

Venue: 

  • Smithfield (Bridges)

3 Social Media Legal Threats Every Web Professional Must Defend Their Agency From

Panelist: 

What happens when you receive that dreaded First Amendment complaint? Or a records request for a comment that a citizen has already deleted? Or the moment you check Facebook, you find out that your agency has gone viral? What if, instead of screaming for help, you could simply say, “No problem--I’ve got it covered!” Join Jennifer Chapman, Digital Communications Manager for the City of Johns Creek, GA, and Frankie Rios, Web Coordinator for the City of Santa Clarita, CA alongside Anil Chawla, CEO and Founder of ArchiveSocial, as they explore this crucial issue. Jennifer and Frankie will share their experiences developing social media policies and taking steps to proactively defend their cities against legal risks. Because they have been so proactive, Anil will supplement with horror stories of less fortunate agencies across the country and explain how web professionals can bring real solutions to the table.
Attendees will leave with deep knowledge about the current legal climate and hear stories about real challenges that agencies have faced...and what they’re doing to protect themselves.

Three Key Takeaways

  1. Learn about the latest horror stories from around the country...before you find your agency starring in one
  2. Hear two NAGW members discuss their cities’ journeys towards becoming better protected on social media
  3. Identify concrete steps you can take to be a proactive hero for your own agency
     

Conference event time: 

  • 1 to 2:15 p.m. (Sessions)
Thursday, September 13, 2018

Venue: 

  • Birmingham (Bridges)

Get your content under control: Developing a communications strategy that increases engagement

Panelist: 

Every government agency has a specific mission. Whether its promoting or transforming services, enhancing public awareness or improving citizen involvement, agencies need a unique content and communications strategy to get their audience the information they need to participate in programs and utilize services. The main goal, no matter what mission is, is to maintain a large and active audience. 
 
 This presentation will go over key ways to do this including: developing a concise email subscription process, using personalization, leveraging segmentation, and mapping content to demand. The presentation will also feature a case study from The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) that will go over how they implemented a new digital communications strategy that tripled their subscriber audience and allowed them to develop content to engage different audiences, including employees, retirees and businesses.

Three Key Takeaways

  1. Actionable tips to creating or revitalizing their organization’s content strategy. 
  2. Strategies to meet their organization’s mission by increasing subscribers, developing consistent and recognizable branding and getting executive buy in to execute the strategy. 
  3. Best practices from ATF on how to overhaul a content and communications strategy, overcome common challenges and replicate their success.
     

Conference event time: 

  • 1 to 2:15 p.m. (Sessions)
Thursday, September 13, 2018

Venue: 

  • Sterlings 1/2/3

Allison Hamilton

Federal Client Success Consultant, Granicus
Allison Hamilton, Federal Client Success Consultant, Granicus

Allison has more than fifteen years of broadcast and digital communications experience in both public and private sectors. Her career has been dedicated to helping organizations disseminate their messages to key audiences and stakeholders. Allison provides a touchpoint for trusted, consultative relationships with Granicus’ clients. Projects for these clients have ranged from expansion and implementation of a single Granicus solution across multiple agencies, to projects utilizing multiple Granicus solutions and professional services in specific program areas.

Sessions: 

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