Shannah Hayley

City of Plano
Shannah Hayley, City of Plano

Shannah’s pursuit of living life to the fullest has taken her all over the world with various communications-focused jobs, from teaching in Kenya to consulting in the United Kingdom. After moving to North Texas in 1999, she leveraged her background in communications into marketing and business development in the professional services marketplace before transitioning into the public sector. Shannah now serves as the Director of Communications and Community Outreach for the City of Plano, the 69th largest city in the United States.

Sessions: 

Building and Managing a Content Communication Strategy

Your communication efforts should go beyond simple news releases and social media posts. Creating and publishing useful content that fits within an overall communications strategy, incorporating the needs of multiple stakeholders with varying goals and objects, requires careful planning. In this session you will learn how to leverage content communications (commonly called content marketing) strategy to connect your organization’s goals to your communication efforts.

Three Key Takeaways

  1. Develop a connection between strategy development and execution using strategic communication and identify the essential components of a strategic communications plan
  2. Understand the time and personnel commitments required
  3. Learn methods for generating and repurposing content.

Conference event time: 

  • 2:30 to 3:45 p.m. (Sessions)
Wednesday, September 12, 2018

Venue: 

  • Ft. Pitt (Bridges)

Making Accessible PDFs

This session focuses on the accessibility guidelines you should use when creating a new document with an authoring program like Microsoft Word or Google Docs. After the PDF is generated, we will walk through the accessibility features in Adobe Acrobat DC and conclude with some tests you can perform to verify if the PDF is accessible. This session is aimed at anyone that makes documents that will be posted online.

Three Key Takeaways

  1. Principles to apply in your original document
  2. How to create a tagged PDF
  3. Testing the document to verify it is accessible

Conference event time: 

  • 2:30 to 3:45 p.m. (Sessions)
Wednesday, September 12, 2018

Venue: 

  • Sterlings 1/2/3

Mike Mahaffie

DE Dept. of Natural Resources and Environmental Control
Mike Mahaffie, DE Dept. of Natural Resources and Environmental Control

Mike Mahaffie has worked in Delaware state government since 1989 as a user, creator and pusher of public information. He has served the state as a public relations staffer, a business researcher, liaison between the state and th Census Bureau, a geospatial data pioneer and organizer, an open data advocate, a web manager and designer, and a social media manager. He lives in Lewes, Delaware, at the intersection of the Delaware Bay and the Atlantic Ocean, with the Lovely Karen, two cats, and a houseful of stuff from two grown daughters.

Sessions: 

Adventures in Open Data Using open data as a catalyst for management improvements and website updates

The Delaware Department of Natural Resources and Environmental Control is part of the state's Open Data Council. It is helping to seed the Open Data Portal with environmental and recreational data. The Department is trying to use the portal as a tool in data-guided management improvements. It is developing an "environmental indicators" dashboard. It is looking for opportunities to add dynamic charts and graphs to its new "alpha" website. And it is partnering with the Delaware Department of Transportation and local open data organizations to sponsor a hack-a-thon focused on combining transportation data and recreational data to help residents access and use parks, wildlife areas a state forests. This presentation will explore these initiatives and the challenges of convincing tradition-bound state employees and managers to open their processes and share their data.

Three Key Takeaways

  1. Open data offers great opportunities for outreach to the public and for internal management improvements.
  2. Changing the "usual approaches" to data management and public information are key.
  3. Open data can't be an effective part of a communication strategy without working with, and learning from, non-traditional new stakeholders (read: hackers).

Conference event time: 

  • 2:30 to 3:45 p.m. (Sessions)
Wednesday, September 12, 2018

Venue: 

  • Smithfield (Bridges)

Creating Accessible and Responsive Forms

Forms are a necessary part of websites because they are used to gather information from constituents. Whether the forms are used for contacting staff, for feedback on issues or for the delivery of services it is important to design them to be accessible for all audiences. Since a great majority of our constituents now visit our websites via a mobile device it is also important to design them to be responsive. This session will discuss best practices for form accessibility as well as responsiveness. Several production forms will be demoed as examples. The form tool used for the demo will be Formstack however other tools can also be used.

Three Key Takeaways

  1. Best practices for form accessibility
  2. Best practices for form responsiveness
  3. Demos of several production forms and techniques for creating forms

Conference event time: 

  • 2:30 to 3:45 p.m. (Sessions)
Wednesday, September 12, 2018

Venue: 

  • Birmingham (Bridges)

Eric Miller

Squishymedia
Eric Miller, Squishymedia

Eric has spent twenty years in interactive media working in a variety of design, technology, and project management roles. Since starting Squishymedia in 2001 he has worked to build a practice that makes a positive contribution to our communities through the successes of our clients.

Sessions: 

Storytelling With Data

Many organizations have substantial data assets available for internal use. How can those be repurposed for citizen engagement? We'll step through a user-centered design process driven by the idea of storytelling as a foundational element in developing compelling public-facing data dashboards. We'll use real-world examples to look at what can be done and will discuss some of the gotchas often encountered in the process.

Three Key Takeaways

  1. Attendees will see concrete examples of user-centered design approaches to developing data-driven storytelling web applications
  2. Attendees will develop an understanding of how to identify tradeoffs in design and development when adapting internally-focused data assets into externally focused citizen engagement dashboards
  3. Attendees will be exposed to current best practices and open-source technical toolkits for data dashboard development

Conference event time: 

  • 1 to 2:15 p.m. (Sessions)
Wednesday, September 12, 2018

Venue: 

  • Ft. Pitt (Bridges)

Theonic Way

Fig Leaf Software
Theonic Way, Fig Leaf Software

In his capacity as the COO/CSO, Theonic is responsible for creating, communicating, executing, and sustaining Fig Leaf’s current and future strategic initiatives and growth plans. He oversees the organization’s ongoing operations and procedures including all aspects of operations related to Consulting, Accounting & Finances, Human Resources, Managed Services & Support, Marketing, Partner Management, and Sales by working in close relation and collaboration with the CEO.

Sessions: 

Making WCAG 2.0 AA Compliance a Web Strategy: Design Planning, Audit & Implementation

On January 18, 2017, the Access Board published a final rule that jointly updates requirements for information and communication technology covered by Section 508 of the Rehabilitation Act and Section 255 of the Communication Act. The purpose of this session is to help government agencies prepare, plan, execute and validate their digital access inclusion for individuals with disabilities, with an emphasis on the web content accessibility, designing for accessibility, and validating for WCAG 2.0 compliance checklist. Attendees will learn the key set of rules that all webmasters and web program managers must be aware of for compliance, a recommended approach to meeting and validating the WCAG 2.0 AA requirements related to usability and visual aesthetics, and get acquainted with third-party tools and SaaS solutions that can help audit and validate compliance.

Three Key Takeaways

  1. Clear understanding of legal compliance requirements vs. WCAG 2.0 AA Guidelines and Principles for Federal Agencies' public facing websites and digital content
  2. Benefits of making Accessibility and Inclusion as Part of User Experience and Digital Strategy in a time of Browser-less Experience, Conversational Bots, Virtual and Augmented Reality and Artificial Intelligence
  3. Short-term (6-12 month) and Long-term (18-24 month strategy) Strategy for WCAG 2.0 AA Full Compliance 

Conference event time: 

  • 1 to 2:15 p.m. (Sessions)
Wednesday, September 12, 2018

Venue: 

  • Smithfield (Bridges)

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