The trials, tribulations and victories in relaunching a 20 year old county website - this talk will provide a brief overview of decision making and our strategy in launching the new larimer.org. How did we flip the switch? How to avoid common pitfalls? How to recover - semi-gracefully? I will also cover some of the tools used in the relaunch (Pantheon, Siteimprove, Mailchimp, Google Analytics, etc) that helped keep us sane and remember that one department that no one else did.
Three Key Takeaways
Leverage and Build upon your teams strengths
Leverage Cloud services to fill gaps and improve performance
Jason built his first website in 1998 in the bad old days of dial-up internet. As a web developer, Jason has spent the last 16 years developing software and websites in open source for his company, Simply Works Consulting, and for the City of St. Louis Park, Minnesota, where today he serves as the Information Technology Manager. He was instrumental in promoting the convergence of technology and communications when St.
Martin Lind is Vice President of Services and Business Development for El Segundo, Calif.-based Vision, a national leader in government website development and software solutions with more than 700 government, non-profit and education clients in U.S. and Canada. Mr. Lind oversees the development and execution of services and partnerships at Vision, with the goal of expanding the ecosystem of offerings that Vision provides to their clients.
St. Louis Park, MN was ready for a new website, but knew that a beautiful design was only half the battle. Sure, their website customers appreciate beautiful photographs and easy-to-use navigation, but visitors really needed to be able to understand and act on the words on the page. When it came to creating content for their site, the City overhauled the tasks and language to match the needs of their particular site visitors.
Three Key Takeaways
Tools to reveal the needs of your web visitors
Exercises that demonstrate how your visitors use your site
Steps to test if your content is matching their expectations (and yours)
Jamie Klenetsky is the Digital Media Manager for Morris County, NJ. She designs, maintains, and manages over 20 Wordpress websites, manages the county's social media use, and is the point person for the county's agenda and minutes and public records applications. She also dabbles in UX, graphic design, video, and whatever else the county may need related to digital media. Jamie has worked for Morris County, and has been a NAGW member, since 2007.
As of February 2018, WordPress has 60% market share for all sites that use Content Management Systems, and 29% of ALL WEBSITES, period. What is WordPress, and why is it so popular? In this session, we'll dive into WordPress - what it is, why you might want to use it (or not) and how WordPress is structured. I'll show you how to create a WordPress site, how it works, and some important things to keep in mind if you want to use WordPress in production. Finally, I'll offer some tips and tricks that have improved my use of WordPress for government, and I hope helps you out too!
Olivia works for Chesterfield County, Virginia as a content specialist. A self-proclaimed geek and as curious as her kitten Stella, she enjoys exploring innovative solutions and learning. Olivia embraces her Millennial status as the president of the Chesterfield Young Professionals. She received a Bachelor of Science with Special Attainments in Commerce from Washington and Lee University, double majoring in business administration and mass communications.
Driving decisions with data is important, but do you ever feel like you can’t find the keys to start the ignition? Well it’s time to rev your engine! In this session, put it in gear by thinking about how you can develop an analytics strategy to benefit your organization. Then go on a ride with Google Analytics, Google Tag Manager and Google Search Console to answer influential questions such as: Why do users visit your website; What are users doing on your website; How do users get to your website and Who are your website users. Finally, arrive at your destination thanks to a map and the keys for collecting meaningful data.
Three Key Takeaways
Learn how to develop an analytics strategy for getting answers to your questions.
Gain a general understanding of the value and purpose of Google Analytics, Google Tag Manager and Google Search Console.
Learn configuration and implementation basics for using these tools on your websites.
Nick Azzara was born and raised in middle Tennessee and he attended journalism school at the University of Tennessee. (Go Vols!) In 2003 he moved to the Sunshine State, and after seven years as a journalist he was hired by Manatee County Government. He oversees Manatee County Government's Information Outreach Division which promotes County news on its official website, social media pages, government access channel and more. He married his beautiful wife Tiffany in 2008 and they have two funny, smart little boys named Andrew and Matthew.
Rachael Taft joined Manatee County Government in April 2017, coming from a background in journalism, PR and marketing in the private and nonprofit sectors. As the County's Digital Content Coordinator, her first major project was to help lead the redesign and migration of the County's website. Rachael was less than six months on the job when Hurricane Irma threatened the County and thrust her into a PIO role at the Emergency Operations Center. An avid traveler, Rachael lived in eight different states and countries before choosing Florida as her home.