Do you think your web content, social media, or brochures could be better? However, no one at work seems to agree. It's too much work, the old stuff got approved, why change? This session will show some steps for moving from raw to polished content. Plain language uses a variety of well-known techniques: white space, short sentences, common words, etc. But you can’t do everything at once. Sometimes all you can do is move toward plain language–-no one does it instantly. There’s no plain language button on the keyboard-–how do you start? You'll see plenty of before/after examples, and hear many anecdotes from 20+ years of web content struggles. You’ll be able to tell the difference and start to move along the plain language spectrum!
Three Key Takeaways