Become a Certified Government Digital Services Professional (CGDSP)
Presenter: Dr. Alan Shark, Public Technology Institute (PTI), Barbara Belli, City of Wilmington DE and Rachel Evans, Maricopa County Sheriff's Office
Date and time: Thursday, May 10, 2018, 12:00 pm, CDT
The position and responsibilities for today’s web manager has transformed from serving as a technical resource to becoming a professional digital communications manager. Managing a government’s web service delivery has become more complex as expectations increase and many new—and more sophisticated—users, whether residents or other departments, are utilizing your organization’s web services. Recognizing this need, the National Association of Government Web Professionals (NAGW) partnered with the Public Technology Institute (PTI) and the Rutgers University Center for Government Services to offer a nine-month certificate program: The Certified Government Digital Services Professional (CGDSP).
In this special webinar, Dr. Alan Shark, Executive Director and CEO of Public Technology Institute (PTI), and students from the inaugural CGDSP class will discuss the benefits of enrolling in the program.
What Web Professionals Need to Know About Social Media Records
Presenter: Anil Chawla, Founder & CEO, ArchiveSocial
Date and time: Tuesday, April 3, 2018, 12:00 pm, CDT
With increasing scrutiny on agencies' social media and an influx of legal rulings and court cases around the country, the landscape around social media and public records can be difficult to keep up with. In this live webinar, with Anil Chawla, the Founder & CEO of ArchiveSocial, web professionals will learn about the latest developments in the legal landscape surrounding social media and public records regulations and get a deeper understanding of the challenges and solutions for social media compliance with public records requirements.
Developing a Social Media Plan: Why, How and What to Include
Presenter: Bryan Bullock, City of Boulder
Date and time: Tuesday, March 20, 2018, 12:00 pm, CDT
The City of Boulder, Colorado developed a comprehensive social media plan in 2017 that sets clear, practical guidelines for how the city will use social media and measure success. Hear lessons learned about why and how to develop a social media plan, including insights about topics to cover, like goals, posting guidelines, content strategy and measuring success. See a replicable social media plan that strives to reflect best practices and data-driven strategies to engage audiences, grow accounts and advance communication priorities.
Show & Tell: How Boone County Accelerates Development with a Dev Platform
Presenter: Julia Lutz, Programming Supervisor at Boone County & Rick Hurckes, Director of Services at mrc
Date and time: Tuesday, February 27, 2018, 12:00 pm, CST
Everyone talks about doing more with less. The Boone County Government's IT staff actually does it. Their small team of programmers delivers web solutions faster than much larger teams. Their secret: They use a development platform, which helps them create modern web solutions quickly while leveraging their staff’s existing skillset.
Julia Lutz, Programming Supervisor at Boone County, will explain how they’re using their development platform, and show off some of the solutions they created. In this webinar, she will:
- Explain why they chose this approach
- Describe how they’ve solved common problems facing today’s governments
- Show off some of the web solutions they’ve created, including:
- Online voter registration
- Unclaimed property search
- Job portal
- Inmate search app
- And more!
Tag, you’re it! Using Google Tag Manager to Enhance your Google Analytics
Presenter: Olivia A. Davis, Chesterfield County
Date and time: Thursday, January 25, 2018, 12:00 pm, CST
When you tell your customers about Google Analytics, how often do they ask you for insights that Google Analytics doesn’t automatically track, such as document downloads? Meet Google Tag Manager. This tool integrates with Google Analytics to automatically tag your content for tracking. This webinar will cover:
- What Google Tag Manager is.
- How to configure Google Tag Manager.
- Google Tag Manager basic components.
- How Chesterfield, VA uses Google Tag Manager.
Open Data Successes and Failures
Presenter: Ron Pringle, City of Boulder
Date and time: Wednesday, December 13, 2017, 12:00 pm, CST
The City of Boulder has been "doing" open data for nearly four years. The open data program has had a number of ups and downs over those years and we've learned valuable lessons and insights from our successes and failures. In this webinar we'll be talking frankly and openly about what we've learned the hard way to help attendees avoid, or at least anticipate, the pitfalls open data practitioners routinely face when trying to "do" open data; and highlighting tested methods and practices to be successful. We'll talk about our recent experiences as a member of What Works Cities and how hiring a Chief Innovation and Analytics Officer is helping us reach our goal of data-driven decision-making.
Google Analytics for Beginners
Presenter: Susan Mardele, City of McKinney, TX
Date and time: Thursday, November 9, 2017, 12:00 pm, CST
In the City of McKinney, we have collected metrics on our various website iterations for the past seven years. While not experts in Google Analytics, we have been able to use the information to make decisions about how to configure our websites, what residents want to see and to satisfy constituents throughout the city. The intent of this session is to share our experience in the hope that opening up our analytics collection and presentation practices might offer useful information for other cities.
Drop Your CMS: Improving Speed, Security and Design Control with Static-Site Generators
Presenter: Catherine Roebuck, Brian Chatman and Greg Scott
Date and time: Tuesday, October 24, 2017, 12:00 pm, CDT
When you want easy web content maintenance, security and flexibility, sometimes the best answer is to get rid of the Content Management System. Learn how the City of Fort Worth, Texas, and the City of Meridian, Idaho, used Jekyll to take back design control and improve their sites’ performance, all while keeping maintenance simple for non-technical users.
PDF Accessibility Testing for the Rest of Us
Presenter: Denis Boudreau, Deque Systems
Date and time: Thursday, September 28, 2017, 12:00 pm, CDT
Integrating accessibility best practices before the conversion process is usually the best strategy for PDF accessibility, but in the real world, where legacy and dynamically generated PDF documents abound, we don't always have that luxury. Sometimes, all we have to work with is the PDF itself. When accessibility isn't exactly one of your top skills and you don't know anyone who does, you need to roll up your sleeves. In this webinar, we’ll be going over a series of easy, straightforward techniques for testing the accessibility fundamentals of PDF documents.
Creative Social Media Engagement for Public Construction Projects
Presenter: JC Lacey & Ginny Brideau, L.A. Metro
Date and time: Tuesday, August 29, 2017, 12:00 pm, CDT
As L.A. Metro builds $8B of new rail lines in one of the nation’s most congested cities, they’ve created an exciting new public engagement model to grow their social media followers and email subscribers, while lessening impacts for 200+ project-area businesses in six (6) distinct neighborhoods. Their "Eat Shop Play Local" program is proving that construction project news can attract wide audiences with content that is fun and playful and not strictly about dirt and detours. In this webinar, we’ll go over lessons learned and best-practices from construction mitigation programs from 10 U.S rail projects. This webinar is designed to spark ideas and innovation in the area of communications, social media and public engagement.
Online Form Tool Showcase
Presenter: Leslie Labrecque, City of Boulder, CO and Frankie Rios, City of Santa Clarita, CA
Date and time: Wednesday, July 26, 2017, 12:00 pm, CDT
In this webinar we will tour two different online form tools, Formstack and Seamless Docs. The cities of Boulder and Santa Clarita will show us how they are using these tools to manage their online forms. The presenters will discuss the setup, functionality, branding capabilities and cost of each tool.
Google Analytics for Government
Presenter: Sarah Kaczmarek, Senior Public Affairs Specialist, U.S. Government Accountability Office
Date and time: Tuesday, June 27, 2017, 12:00 pm, CDT
How do you measure performance in 21st century digital government? How can you turn Google Analytics website data into something meaningful and actionable? Learn how to use Google Analytics data to make decisions and help your website reflect the voice of the customer and get constituents what they need. This presentation features a case study from the U.S. Government Accountability Office.
We Were Promised Hoverboards
Presenter: Brad Johnson, Director of Engagement for PublicInput.com
Date and time: Tuesday, May 23, 2017, 12:00 pm, CDT
The arrival of the web heralded great promise for public involvement. Now, after a quarter century and dozens of new tools, a complete picture of public engagement can be elusive. A public participation framework provides a model for evaluating successful online engagement. We’ll discuss strategic do’s and don’t’s, key metrics to collect, and how to form a more complete picture of public participation. Participants can expect to have a list of takeaways for common use-cases, as well as talking points for managing expectations and approaches within their own organizations.
How to Streamline Your PDF Accessibility Strategy
Presenter: Kevin Rydberg, Siteimprove, Inc.
Date and time: Tuesday, March 14, 2017, 12:00 pm, CDT
Just when you thought you’ve made significant accessibility progress on all your digital content, you remember the thousands of PDFs that need to be updated and made accessible. With the right plan in place, updating PDFs doesn’t need to take over your work life. In this webinar, we’ll walk through three main steps you can take to streamline your accessibility process for PDFs and other digital documents.
In this webinar, you will learn:
- The best path for your agency to take for tackling accessibility issues in PDFs:
- Whether your agency should move forward with updating all PDFs and digital documents or move forward with current accessible documents and update old documents as requested
- How to best train others in your agency for success:
- Training on why accessible documents are essential, especially for government entities
- Training on best practices for creating and updating accessible documents
- How to uphold standards for accessible documents
- How to implement an internal policy to ensure all documents are made accessible
- How to establish accessible document workflows across departments
How to Use Social Media to Deliver Excellent Customer Service
Presenter: Jessica Milcetich, gsa.gov
Date and time: Thursday, April 6, 2017, 12:00 pm, CDT
Government customer service doesn’t just happen in call centers. It happens online every day through each interaction the public has with us. Social media provides government agencies another way to deliver excellent customer service in real time. This session will show how USAGov established a citizen-centric customer service model on social media and how you can take that model and scale and adapt it for your own needs.
The Online Threats Facing State/Local Web Managers
Presenter: Victor Santoyo, Sucuri Inc.
Date and time: Thursday, February 16, 2017, 12:00 pm, CST
As organizations that have an emphasis on serving our communities while balancing the need to stay ahead of the latest trends and technologies, we’re constantly faced with the growing challenges of online threats. Countless state/local organizations suffer from a barrage of online attacks from hostile actors. In this webinar we’ll explore the various attacks organizations are facing, their impacts, and provide insights into how to better plan and respond to them. This talk will be specific to organizations that are responsible for managing their own web assets via technologies like open-source CMS applications like WordPress, Drupal, Joomla! and similar
The Value of Card Sorting for Building Intuitive Navigation
Presenter: James Buratti, City of Pflugerville, TX
Date and time: Tuesday, January 10, 2017, 12:00 pm, CST
This session goes beyond the usual arguments of who should be featured in your mobile app or website navigation and looks closely at a powerful, established, yet often under-utilized tool available to webmasters – card sorting. Following the UX mantra of, “you are not your user,” card sorting allows you to apply statistical analysis to user solicited navigational feedback in order to organize your navigation. In other words, if you ask enough people what goes where, you will discover what users really expect from your app or site’s navigation. Not a numbers person? No problem. The software represents the data visually. I will highlight SynCaps software and Optimal Workshop, although a number of services offer similar analysis.
What are the three key takeaways?
- Card sorting can help you make tough navigation decisions and build a better product.
- Visualizing complicated data will make you happy.
- Involving users in the process is almost always the right thing to do (even if you don’t use their data.)
Authentication Pitfalls and Best Practices
Presenter: Dave Watts, Fig Leaf Software
Date and time: Thursday, December 8, 2016, 12:00 pm, CST
Authentication is a key security component for every aspect of computing. Government users and administrators alike login to all sorts of systems: local workstations, content management systems, social media accounts. Public constituents may also need to login for some government services. What common authentication threats are faced in web environments, and how can we mitigate those threats? What are the three key takeaways?
- What can authentication systems do to protect users?
- What responsibilities must users bear?
- What options are available for multi-factor authentication, and how broadly available and easily distributed are they?
Cloud Hosting, Development, and Security
Presenter: Mike Nescot, JBS International
Date and time: Tuesday, October 11, 2016, 12:00 pm, CDT
As the government realm becomes more comfortable with, and increasingly embraces cloud computing, we as web professionals now have a large, often-confusing array of options for hosting, developing, and securing our web sites and applications in the cloud. This webinar will provide guidance and demonstration for performing these functions using cloud computing services including AWS, Azure, and Drupal Acquia Cloud, and cloud computing models including infrastructure, platform, and software as a service (IAAS, PAAS, and SAAS).
Section 508 Refresh - Understanding the New Requirements
Presenter: Tim Springer, SSB BART Group
Date and time: Thursday, November 3, 2016, 12:00 pm, CDT
In February the U.S. Access Board submitted an official proposed rule to revise and update the ICT Standards and Guidelines as covered by Section 508 to reflect modern technology. The Section 508 Refresh will include a broad application of the Web Content Accessibility Guidelines (WCAG) 2.0. WCAG 2.0 includes a series of guidelines that cover four universal design concepts and three levels of fulfillment criteria. Many features that currently meet Section 508 requirements will no longer be compliant under WCAG 2.0. This webinar will focus on the key differences between the current Section 508 requirements and the proposed requirements of the 508 Refresh.