Conference sessions

September 12–14

NAGW will be offering 31 conference sessions (two keynotes, 28 general sessions and one Showcase). Sessions are 90 minutes long and include a question and answer period.

Refer to 'Schedule' to see entire conference schedule (meals/breaks).

Note: Schedule is tentative. Sessions and times may change.

Laptops will not be provided. However, there will be free Wi-Fi and electrical outlets available.

If you have any conference questions, please send us an email.

Please click the session titles (gray bar) to expand and view full session descriptions.

Wednesday, September 12

8-9 a.m. (Breakfast)

Wednesday breakfast

Breakfast is included.

Room: Salon 1A/B
Wednesday, September 12, 2012 - 08:00 - 09:00

9-10:30 a.m. (Opening keynote)

Opening Keynote: The Code for America Effect
Presented by Jennifer Pahlka, Code for America.

Join your fellow attendees for breakfast and socializing and then listen to Code for America Founder Jennifer Pahlka as she gives the opening keynote presentation on The Code for America Effect.

In 2011 during the first year of the Code for America fellowship, CfA fellows built 21 applications, opened up 72 datasets and created 134 GitHub projects. In 2012 the Code for America fellowship has been expanded to 26 fellows and 8 cities. Learn about what year two of Code for America has accomplished and how to institutionalize Code for America in your community with the Brigade.

Room: Salon 1A/B
Wednesday, September 12, 2012 - 09:00 - 10:30

10:30-11 a.m. (Break)

Wednesday morning break in sponsor area

Have a snack and meet with our sponsors! Make sure to get your sponsor passport stamped by visiting each of the participating sponsors during the conference. Turn in your completed passport at the registration desk to be entered to win some great prizes!

Room: Ballroom Foyer
Wednesday, September 12, 2012 - 10:30 - 11:00

11 a.m.-12:30 p.m. (Sessions)

Community Engagement in a Digital World
Presented by Jesse Manning, CivicPlus.

The Internet changed considerably over the past decade, moving from a curiosity to a convenient source of information to a powerful interactive communication tool. Rapid evolution of online functionality has left many governments scrambling to find ways to utilize the technology and the platform that the Internet provides to better engage an ever-more physically detached population. In this presentation, Jesse Manning of CivicPlus looks at how trends in web functionality and expectations are changing how citizens receive information and demand interaction with their governments, and how governments can best equip themselves to capture their citizens’ attention.

Room: Pavilion Three
Wednesday, September 12, 2012 - 11:00 - 12:30
HootSuite for Government
Presented by Luke Stowe, City of Evanston, IL.

HootSuite is a web-based social media dashboard application used to manage and measure users' social networks. In this session Luke will be discussing the ease of managing multiple social media accounts while saving time and money and the power and flexibility of HootSuite’s scheduling and publishing features. Luke will use HootSuite live to demonstrate the value of social media for government through analytics and reporting.

Topics to be covered include:

  • Adding social networks, tabs, and streams to the dashboard
  • Publishing, scheduling, and replying to status updates and tweets
  • Shortening and sharing links
  • Monitoring, creating keyword streams, and utilizing lists
  • Using draft messages and RSS feeds
  • Team member management
  • Analytics and Ow.ly stats
Room: Pavilion One
Wednesday, September 12, 2012 - 11:00 - 12:30
Section 508/Assistive Technology Overview and Accessibility Considerations
Presented by Dan Perkins, Section 508 Coordinator for the CIO, General Services Administration.

This presentation will cover an overview of Section 508 and Assistive Technology. In addition accessibility recommendations will be provided, 508/accessibility testing methods will be discussed and JAWS will be demonstrated.

Room: Salon 3
Wednesday, September 12, 2012 - 11:00 - 12:30
Serving your users through search
Presented by Jason Morrison, Google.

Government agencies manage tons of information, and government websites are often the most authoritative source for the information that people need. But are you sure your constituents can find what they’re looking for? In this session we’ll talk about how you can take advantage of search to better serve your users.

  1. How web search can help you achieve your agency’s goals.
  2. How to make sure Google and other search engines can find all your awesome content.
  3. How to apply six fundamental SEO tips to your site.
Room: Salon 2
Wednesday, September 12, 2012 - 11:00 - 12:30

12:30-2 p.m. (Lunch)

Wednesday Lunch
Room: Salon 1A/B
Wednesday, September 12, 2012 - 12:30 - 14:00

2-3:30 p.m. (Sessions)

Developing Mobile Applications using Sencha Touch and PhoneGap
Presented by Dave Watts, Fig Leag Software.

Join Dave Watts from FigLeaf Software as he covers the basics of building a mobile web application using Sencha Touch, an HTML5 mobile web application framework and converting it to a native mobile application using PhoneGap. Dave will touch on the key concepts for mobile development and will introduce attendees to Sencha Touch and PhoneGap.

Room: Pavilion Three
Wednesday, September 12, 2012 - 14:00 - 15:30
Joomla 2.5: Not just Drupal's wimpy kid brother
Presented by Jack Horner, Matanuska-Susitna Borough.

Joomla is one of the top open source content management systems in use today and is a good medium-powered open source offering. In the last year and a half, it has had a overhaul that makes it once again competitive. Jack will review the main features of Joomla 2.5 including updates to user access, administration and content; how to use taxonomy and CCK within Joomla; and discuss how it can be used in local government. Notes from the recent upgrade of Matanuska-Susitna Borough’s site will be offered.

Room: Pavilion One
Wednesday, September 12, 2012 - 14:00 - 15:30
Responsive Design, Responsive Content
Presented by James Hopper, Johnson County Community College.

Can HTML be styled well enough and simply enough so that regardless of platform, speed of connection, and any disabilities our visitors receive the user experience and value we are trying to deliver?

Responsive design suggests that design and development should respond to the visitor’s behavior and environment based on screen size, platform and orientation.

Why should we create a custom Web design for each of our user groups? Buildings are not designed for different size groups that pass through it. Web design shouldn’t require countless custom-made solutions for each new category of users.

James will be discussing the three key technical features that are at the heart of responsive Web design:

  1. Media queries and media query listeners
  2. A flexible grid-based layout that uses relative sizing
  3. Flexible images and media, through dynamic resizing or CSS
Room: Salon 2
Wednesday, September 12, 2012 - 14:00 - 15:30
Visualizing Data using Free Esri Tools
Presented by Doug Dossett, Web Application Developer Lead, City of Bellevue.

Doug will discuss how to take advantage of free tools available from Esri for mapping, consuming data from various locations and formats including incorporating feeds from things like Twitter and Facebook. Examples of ways to incorporate situational awareness for jurisdiction incident response will be presented, as well as discussion of the use of Esri’s free mobile application and more.

Room: Salon 3
Wednesday, September 12, 2012 - 14:00 - 15:30

3:30-4 p.m. (Break)

Wednesday afternoon break in sponsor area

Have a snack and meet with our sponsors! Make sure to get your sponsor passport stamped by visiting each of the participating sponsors during the conference. Turn in your completed passport at the registration desk to be entered to win some great prizes!

Room: Ballroom Foyer
Wednesday, September 12, 2012 - 15:30 - 16:00

4-5:30 p.m. (Sessions)

Designing for Accessibility
Presented by Dan Mouyard, Forum One Communications.

This session will illustrate how to craft more inclusive, accessible user experiences.

Accessibility is not about reducing everything down to the lowest common denominator; nor is it about abandoning branding, beauty, or creativity. It’s about designing a great experience while simultaneously maximizing the number of people invited to enjoy that experience.

Takeaways from this session will include:

  1. The importance of considering accessibility during the design process
  2. Types of disabilities found on the web, and how design decisions impact their experiences
  3. Specific design considerations including typography, color and layouts
Room: Pavilion One
Wednesday, September 12, 2012 - 16:00 - 17:30
Playing with the Big Dogs: How Smaller Cities can Participate in Larger Open Source Communities
Presented by Emily Brown, City of Bloomington, IN.

Applying open source solutions can be daunting to smaller organizations. What you save in reducing software, maintenance and setup costs, you make up for by devoting loads of staff time to build or maintain an application.

The City of Bloomington is a small municipality committed to open source. Emily's presentation will use Bloomington as a case study for how one small team successfully implements open source solutions. She will cover how Bloomington utilizes local and national collaboration, as well as the process used to decide when to use commercial vs. open source, and when to build their own.

Emily will touch on suggestions for how to find tech-enthusiasts in one’s community willing to work on open-source projects and will provide a review of Bloomington’s six open source applications that might be a perfect fit for smaller municipalities, as well as a quick peek into the exciting things happening in both the open311 and Kuali communities.

She will also provide suggestions for phasing out systems that trap your data and a provide a look at how, through open systems and APIs, applications can be used conjointly.

Room: Salon 2
Wednesday, September 12, 2012 - 16:00 - 17:30
Show Me the Money!
Presented by Nathan Smith, City of Lee's Summit.

Financial transparency is a key to citizen confidence in government. By publishing budget and financial data on the web, governments help stake holders understand the priorities and the performance of their government.

This session will look at examples of web sites showing best practices for publishing budget and financial data. Nathan will cover what information to share, what web technologies to use, and how to make complex financial information understandable to the average citizen.

Room: Pavilion Three
Wednesday, September 12, 2012 - 16:00 - 17:30
What Do They Want? What Do They Really, Really Want?
Presented by Joe Rotella, Delphia Consulting, LLC.

Join Joe as he tells you what citizens and businesses want—what they really, really want. The data was gathered from a nationwide survey Joe designed and distributed. The survey targeted two distinct groups—businesses and citizens. The results of this survey show what these two groups expect from a government website and how they currently use government websites. Joe will extrapolate from the data to suggest ways government websites can meet and exceed user expectations.

Room: Salon 3
Wednesday, September 12, 2012 - 16:00 - 17:30

After 5:30 p.m.

On your own: Wednesday evening

On your own. Take advantage of the many attractions throughout Kansas City.

Wednesday, September 12, 2012 - 17:30 - 23:30

Thursday, September 13

8-9 a.m. (Breakfast)

Thursday breakfast

Breakfast is included.

Room: Salon 1A/B
Thursday, September 13, 2012 - 08:00 - 09:00

9-10:30 a.m. (Sessions)

SEO for local gov: Why and How
Presented by AJ Van Beest, Bayfield County.

In this session A.J. will discuss why local government should care about search optimization and some easy (and not-so-easy) ways to get going with SEO for local government.

Room: Pavilion One
Thursday, September 13, 2012 - 09:00 - 10:30
The Mobilization of Government
Presented by Paul Wolf, PublicStuff.

Over half of the U.S. population uses a mobile device to access the internet and by 2015 that number is expected to increase to two-thirds of the population. This movement is transforming the way people connect—to their surroundings, each other and to their local government. Lily will discuss key strategies, trends and tactics for local governments to join and participate in the mobile movement.

Attendees will learn:

  • Tips and tricks for making mobile work for their needs.
  • How to avoid pitfalls and traps in the mobilization process.
  • How mobilizing government allows for increased consumer engagement and enhanced city pride.
Room: Pavilion Three
Thursday, September 13, 2012 - 09:00 - 10:30
The Need for Web Governance in Local Government
Presented by Steve Hennigs, Account Executive, Siteimprove.

In this session we will discuss how to respond to the evolution of technology and shift in citizen expectations that have changed the local government website from a static brochure to the main channel for citizen communication. By placing more emphasis on the website, governments have the ability to better serve their citizens and cut a great deal of costs. We will explore the importance of appropriate processes and well-defined roles within local government web teams, and how you can implement them within your organization. It’s time for local government to understand and embrace web governance.

Room: Salon 2
Thursday, September 13, 2012 - 09:00 - 10:30
The Online 'Go' Bag: Tech tips for emergency communications
Presented by Chris Matthews, City of Reno, Nevada.

With two major wildland/urban fires in two months- in winter, no less- Washoe County, Nevada and its regional partners were forced to kick their online response efforts into high gear. Come learn what went right, what went wrong, and how you can pack your online “go” bag.

Session attendees will learn the importance of: Proactive planning for emergencies; social media as a tool; and regional collaboration.

Room: Salon 3
Thursday, September 13, 2012 - 09:00 - 10:30

10:30-11 a.m. (Break)

Thursday morning break in sponsor area

Have a snack and meet with our sponsors! Make sure to get your sponsor passport stamped by visiting each of the participating sponsors during the conference. Turn in your completed passport at the registration desk to be entered to win some great prizes!

Room: Ballroom Foyer
Thursday, September 13, 2012 - 10:30 - 11:00

11 a.m.-12:30 p.m. (Sessions)

Conducting a Usability Test with Little or No Budget
Presented by Steve Fisher, Washoe County Health District, Nevada.

You don’t need to spend thousands of dollars to determine if there are usability issues with your website or web application. This session will go over what you need for a usability test and how to conduct it.

Topics that will be covered during this session include:

  • How to conduct a usability test on little or no budget.
  • Things to watch out for when conducting a usability test.
  • How often a usability test should be conducted and how many users you will need.
Room: Pavilion One
Thursday, September 13, 2012 - 11:00 - 12:30
Design Patterns for using HTML5 and Accessible Rich Internet Accessibility (ARIA) to Create Highly Accessible Web Resources
Presented by Jon Gunderson, University of Illinois.

Dynamic content and HTML5 technologies are rapidly become a standard part of web design. This session will provide an overview of how to use the Accessible Rich Internet Accessibility (ARIA) technologies and HTML5 to improve the accessibility of dynamic web content.

Jon will also cover issues with some features of HTML5 that can cause accessibility problems and present open source tools for evaluating WCAG 2.0 compliance using the OpenAjax accessibility evaluation library.

The session will encourage participation by using the websites of participants to illustrate the accessibility features of ARIA and HTML5 and to demonstrate the capabilities of the Open Source evaluation tools.

Room: Salon 2
Thursday, September 13, 2012 - 11:00 - 12:30
Web Communication in the Public Sector
Presented by Kat Liendgens, Hannon Hill.

How Social Media, SEO, Analytics, and Content Marketing are changing the way government agencies approach their online presence

The web communication landscape has evolved dramatically. As a result of the social media avalanche, your target audience’s behavior and expectations have changed. The level of engagement that people expect, not just from brands, but also from government agencies, has increased—as has the quality of information and content delivery. One of the biggest challenges for public agencies is to measure the success of their online presence in order to optimize their communications strategies. In this presentation, Kat will discuss how government agencies can measure and utilize social media, SEO, web analytics, and content marketing strategies to better serve their customers.

After participating in this session, attendees will understand how to:

  • Measure and utilize social media.
  • Improve search engine optimization using web analytics.
  • Create and implement a content marketing strategy to better engage your audience.
Room: Salon 3
Thursday, September 13, 2012 - 11:00 - 12:30
You Don’t Ask Permission to Lead
Presented by Adriel Hampton, NationBuilder.

The internet presents unlimited opportunity and possibility for government leaders who are willing to embrace leadership in a networked world. Join Adriel Hampton, chief organizer and third employee of NationBuilder, the cloud-based toolkit for leaders, for a discussion of how social media and knowledge networks are creating a new digital commons. Adriel, a six-year veteran of the San Francisco City Attorney’s Office, former journalist, and founder of Gov 2.0 Radio and CityCampSF, will share lessons from municipal government and from collaborations with innovative leaders making it easier to save heart attack victims, transform urban blight, prevent apartment fires, and reform the 911 system. The world needs more leaders - come to this session to get practical insight into being one, in whatever role you find yourself.

Room: Pavilion Three
Thursday, September 13, 2012 - 11:00 - 12:30

12:30-2 p.m. (Lunchtime showcase)

Showcase - Mobile Citizen Engagement: Taking it to the Street
Presented by Michael Jackson, Adobe Systems, Incorporated.

Mobile is no longer a nice-to-have option. Recent research shows that in 2011 more smartphones shipped than personal computers. Truly effective mobile government services require a strategy that moves beyond merely porting traditional web content to multiple devices. This session will explore why agencies must think about designing mobile service experiences from the citizen in, rather than from the system out; delivering personalized content and applications optimized for how their citizens intend to use their devices.

Room: Salon 1A/B
Thursday, September 13, 2012 - 12:30 - 14:00

2-3:30 p.m. (Sessions)

Creating an Accessible Drupal Theme
Presented by Dan Mouyard, Forum One Communications.

Drupal is a great platform for building websites, and a lot of effort has gone into making the Drupal core as accessible as possible. However, a Drupal theme has significant control over the markup of your website, and some themes unwittingly undo those accessibility benefits.

In this session Dan will cover:

  • A roundup of accessible themes found on drupal.org.
  • How to create an accessible theme from scratch.
  • Tools to test the accessibility of a theme, and solutions to common problems.
Room: Salon 3
Thursday, September 13, 2012 - 14:00 - 15:30
HTML5 Security Isn't
Presented by Molly Holzschlag, Web Evangelist.

HTML5 is largely used to build applications, so security concerns are paramount. Government agencies in general are tasked to keep private information secure. But the use of HTML5 features without a significant amount of thought behind them can leave customer data exposed. In this session Molly discusses the types of HTML5 features which cause significant concerns in HTML5 security and provides managers and developers a basic guide to identify which areas of a site or portions of an application can benefit from these features, and those that can cause risk.

Room: Salon 2
Thursday, September 13, 2012 - 14:00 - 15:30
It Doesn't End With the Style Guide: Building Expectations, Follow-through, and Training Staff
Presented by Jack Horner, Matanuska-Susitna Borough.

One of Jack's major efforts for 2011 was the creation of a style guide and CMS Training Manual for his users. It took longer than he expected and when it was finally over and done, he found he was only half done. Rather than a self-service platform for third party sites and employees, Jack found that there was constant follow-through required. Training staff and managing expectations have been some of the major unexpected results.

In this session Jack will discuss:

  1. How style guides and training manuals are essential if you're going to ever get users to do self-service.
  2. What he did, and how it worked, and where it didn’t.
  3. The idea that what comes after is as important as the style guide itself.
Room: Pavilion One
Thursday, September 13, 2012 - 14:00 - 15:30
Tips for Solo Web Workers
Presented by Robin Hastings, Missouri River Regional Library.

Find out how to use open source and free (or at least quite cheap) tools to stretch your web site’s budget and reach. Discover the free versions of common web tools and find out how to get more work done with fewer resources. Tools such as Gimp/GimpShop, Inkscape and several free HTML editors will be profiled. Tips for getting work done by outsourcing some parts of the job will be presented as well.

Room: Pavilion Three
Thursday, September 13, 2012 - 14:00 - 15:30

3:30-4 p.m. (Break)

Thursday afternoon break in sponsor area

Have a snack and meet with our sponsors! Make sure to get your sponsor passport stamped by visiting each of the participating sponsors during the conference. Turn in your completed passport at the registration desk to be entered to win some great prizes!

Room: Ballroom Foyer
Thursday, September 13, 2012 - 15:30 - 16:00

4-5:30 p.m. (Sessions)

Citizensourcing: Introducing the Next Generation of Civic Engagement
Presented by Tom Spengler, Granicus.

For the people and by the people means citizens being part of government. With all the great ideas rolling around in the heads of constituents everywhere, today we can take the idea of “crowdsourcing” and apply it to residents to create citizensourcing.

Join this session to get a firsthand look at how citizensourcing and other Web 2.0 technologies are transforming civic engagement online. See how governments are successfully leveraging these tools to empower their citizens and to help improve quality of government programs, policy, and services.

Attendees will learn:

  1. The best ways to “crowdsource” ideas from your community.
  2. How to productively process this input to drive better decision-making and program enactment.
  3. How governments can avoid common pitfalls with web-based citizen involvement (compliance and data management).
Room: Pavilion Three
Thursday, September 13, 2012 - 16:00 - 17:30
Create applications fast with jQuery Mobile, PhoneGap in Dreamweaver
Presented by Dee Sadler, Sprint .

Everyone wants a web app or their own app in the Android or iTunes store. In this session we’ll first discuss web app or actual application, what your options are for either and pros and cons of both.

Luckily, Dreamweaver has changed from that WYSIWYG application of yesteryear. These days, it has integrated PhoneGap and jQuery mobile to allow the creation of both Android and iOS mobile applications. Dee will show how easy it is to create applications for multiple screens with the latest version of Dreamweaver.

Attendees will learn about:

  • The pros and cons of a web app versus apackaged application.
  • jQuery mobile and how Dreamweaver easily sets it up for you.
  • Media Queries versus using PhoneGap to create applications.
Room: Pavilion One
Thursday, September 13, 2012 - 16:00 - 17:30
Responsive Web Design Fundamentals
Presented by Chad Ostroff.

It seems like every day there is a new all-in-one, tablet, smartphone, netbook… you get the idea. All sorts of different screen sizes just begging to display your content and display it properly. So, how do we as web designers and developers accommodate all of the various screen sizes that are out there on the market now, and will continue to flood the market in the months and years to come? Responsive web design is a great answer to this question. In this session you will learn the fundamentals of implementing responsive web design in your new and existing projects.

Room: Salon 3
Thursday, September 13, 2012 - 16:00 - 17:30
Social Media Jam Session
Presented by Leslie Labrecque, Webmaster, City of Boulder, Colorado.

In this session you will learn hands on social media tips and tricks you can use immediately at your agency. Some of the topics Leslie will be covering include:

  • Facebook - How to create Facebook “tabs”.
  • Twitter - How to embed a tweet or an entire twitter stream in your website.
  • Flickr - How to embed a Flickr photo gallery in your website.
  • Pinterest - How to see what photos are being pinned from your website.
  • Google+ - How to host a hang out.
  • YouTube - How to embed a playlist.
Room: Salon 2
Thursday, September 13, 2012 - 16:00 - 17:30

6-10 p.m. (Pinnacle Awards Banquet)

Pinnacle Awards Banquet sponsored by Siteimprove

Come join us for the premier social event of the conference! Sponsored by SiteImprove, the 2012 Pinnacle Awards Dinner is where we gather to recognize the top local government websites across the country. We begin with a cash bar at 6 p.m. followed dinner served at 6:30 p.m. After dinner, we recognize the top local government websites submitted for this year's Pinnacle Awards. Stick around for some special 10th Anniversary entertainment including prize drawings!

SiteImprove

Room: Ballroom
Thursday, September 13, 2012 - 18:00 - 22:00

Friday, September 14

8-9 a.m. (Breakfast)

Friday breakfast

Breakfast is included.

Room: Salon 1A/B
Friday, September 14, 2012 - 08:00 - 09:00

9-10:30 a.m. (Closing keynote)

Closing Keynote
Presented by Clay Johnson.
Room: Salon 1A/B
Friday, September 14, 2012 - 09:00 - 10:30

10:30-11 a.m. (Break)

Friday morning break in common area

Have a snack and socialize with your fellow attendees!

Room: Ballroom Foyer
Friday, September 14, 2012 - 10:30 - 11:00

11 a.m.-12 p.m. (NAGW members meeting and giveaways)

NAGW Members Meeting and Giveaways

Annual meeting for NAGW Members. Only NAGW Members are allowed to attend this event. Special giveaways will be given to members during this meeting!

Room: Salon 1A/B
Friday, September 14, 2012 - 11:00 - 12:00