We have a Book Club? Yes! Announcing 2021's First Book of the Year

 Announcing the first book of 2021: 

Laws of UX: Design Principles for Persuasive and Ethical Products by Jon Yablonski

This year we are changing up the NAGW bookclub to focus on 5 books this year, verses one per month. This gives us a bit more time to read and discuss each book - the discussion occuring during our Candid Conversations (which we have been holding throughour the year).

Our first author is Jon Yablonski, a NAGW conference keynote speaker from a Salt Lake / 2019 Conference. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. 

We’ll learn:

• How aesthetically pleasing design creates positive responses
• The principles from psychology most useful for designers
• How these psychology principles relate to UX heuristics
• Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
• Ethical implications of using psychology in design a framework for applying these principles
  
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