We have a Book Club? Yes! Announcing 2021's First Book of the Year


     Announcing the first book of 2021:  Laws of UX: Design Principles for Persuasive and Ethical Products

    Laws of UX: Using Psycologyto Design Better Products & Services by Jon Yablonski

    This year we are changing up the NAGW bookclub to focus on 5 books this year, verses one per month. This gives us a bit more time to read and discuss each book - the discussion occuring during our Candid Conversations (which we have been holding throughour the year).

    Our first author is Jon Yablonski, a NAGW conference keynote speaker from a Salt Lake / 2019 Conference. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. 

    We’ll learn:

    • How aesthetically pleasing design creates positive responses
    • The principles from psychology most useful for designers
    • How these psychology principles relate to UX heuristics
    • Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
    • Ethical implications of using psychology in design a framework for applying these principles

      Join Us on Good Reads NAGW Bookclub