NAGW 2011 Conference logo


September 13, 2011 (Preconference)
September 14 - 16, 2011


Hilton Cincinnati - Netherland Plaza
Cincinnati, OH

Conference Program [pdf]
Conference Presentations (members only)

Pinnacle Winners

2011 Pinnacle Award Winners
Screenshots of Winners on Pinterest

Social Media

Flickr Photo Collection
  • How Drupal saved my life and nearly killed me: a testimonial and cautionary tale (2011)

    What can Drupal do for my city? Join Carolyn in a romp through the Drupal 6 and (new, improved!) Drupal 7 countryside from a city webmaster’s perspective. This session will provide an overview of Drupal for municipalities including the open source concept, what Drupal is (and is not), hosting and support options, how Drupal sites get built (the development process), using Drupal to efficiently manage multiple sites, how to choose Drupal modules, and what to look for in a Drupal developer. Carolyn will use her experiences building the City of St Charles’ websites throughout to illustrate how Drupal can be used to maximize skinny resources and maximize flexibility in content management.

  • How to open-source in-house apps (2011)

    This session will give attendees a step-by-step guide on how to open source software written in-house. Topics will include: vetting code prior to release, choosing and applying a license, setting up collaboration infrastructure, adjusting development processes to be compatible with the newly open sourced code, making and announcing the release, handling inquiries, working with external contributors (including vendors and others with a business interest in the code), and long-term sustainability models for civic open source projects.

  • Getting your agency's message out: More social media channels with less effort (2011)

    Morris County NJ has more than 25 departmental (silo) websites, created and maintained by two people without a content management system. Several departments issue almost daily press releases that they also wanted out via social media. This session will walk attendees through the semi-automated system we developed using all free or low cost tools: Blogger, RSS feeds, email notifications, Twitter and Facebook, to easily update our social media channels. I'll also review the details of MCUrgent: how we set it up, how it works, tools we use, and some outcome stats. While this would not be highly technical, it would be considered an “intermediate” social media course.

  • Introduction to programming in PHP (2011)

    Using a programming language such as PHP can add huge power and interest to your site. This course is designed for persons with no programming background. You will learn basic programming from the ground up, and be able to add dynamic content and collect data from users by the time this four-hour session is done.

  • Crackin' the browser open: HTML5, APIs and the evolution of web applications (2011)

    In this half-day session, Molly will provide an overview of where HTML5 is within the W3C process, what its originators at the WHAT-WG are thinking about, and then jump on in to the really interesting topics of the day. Continuing deeper, we’ll look at HTML5 media elements and APIs including video, audio and canvas; we’ll examine related technologies such as Scalable Vector Graphics (SVG) and its role within contemporary site and application design; and finally, wrap up with a variety of related work in geolocation and device-oriented standards such as is emerging via other standards bodies.

    Takeaways include:

    • A better understanding of the origins, goals and current thinking in HTML5
    • Real-world techniques to implement HTML5 and related tech into current workflow
    • A look at how browsers are changing the way we work, for better or worse
    • Guidance as to how to manage open, emerging technologies based on individual and group skillets.
    • A solid foundation for determining next steps regarding emerging tech and your current development practices
  • Securing your web server and website (2011)

    No matter its size, your web site is an important and vulnerable part of your organization. This session will cover how to manage the hardware behind your website, as well as discuss ways to manage some of the bigger, easier-to-exploit software vulnerabilities commonly found in websites. We'll discuss server hardening for both IIS and Apache, cover Windows and Linux environments, and try to touch on technical data reporting, too. This session is designed for people who are new-ish to server management, and will start with some basic concepts, then scale from there.

  • PHP and MySQL for beginners (2011)

    Designed for users with good HTML skills and some PHP experience, this four-hour course will walk participants through setting up pages to communicate with a MySQL database. Learn to create databases and tables, and interact with them through a PHP-driven site, including writing data to and retrieving data from tables, and searching for content.

  • Mobile Apps for Government (2011)

    What is the correct model for Government apps and mobile devices? In 2008, the State of California launched the California Mobile Project, a statewide effort in collaboration with over 20 Agencies to expand state resources and data onto smartphones. California has been focusing on creating mobile-web apps to reach every smartphone platform. For the first time ever, we will make all of tools, resources, APIs, and code available for the public. In this in-depth session learn step-by-step how California implemented the California Mobile Project, designed and deployed our mobile-web template, and share with you our success and lessons-learned. Californians are going mobile, come learn how you can share in California’s milestones and achievements.

  • Opening Keynote: What every web designer should know: A better you at what you do, presented by Jeffrey Zeldman, Happy Cog (2011)

    When “everyone is a designer,” what does it mean to be a web or UX designer? The rules of design engagement are changing. You may no longer be in control of the user’s visual experience. Succeeding in today’s web is more challenging than it has been in a decade. Yet challenges are opportunities, and today is the best time in over a decade to create websites and applications. Learn the skills and opportunities facing every designer today, from mobile and small screen strategy (and the difference between them) to the design principles of HTML5. Then put your best practices into practice by identifying collaborative and growth opportunities at your job.

  • On the shoulders of giants (2011)

    Webkit-powered smart phones like iPhone and Droid have come along at precisely the moment when HTML5, CSS3, and web fonts are ready for action; when standards-based web development is no longer relegated to the fringe; and when web designers, no longer content to merely decorate screens, are crafting provocative, multi-platform experiences powered by research, strategy, and years of social media know-how.

    Jeffrey Zeldman, founder of the web standards movement, reviews the thinking and inventions that led to the modern web, and shows why we stand at the dawn of a newer, more mature web focused on ubiquitous interaction and powered by standards.

  • Writing web content (2011)

    Users don’t read on the Web. They scan, picking out individual words and sentences.

    Web users have also become more impatient than ever before. They are busy and want to find the information they set out for quickly. They want the facts without marketese or boastful claims found in much content presented on the Web. Your content must answer the users’ questions or they will quickly surf on. Writing appropriately for the Web improves the accessibility of your content and boosts your SEO.

    During this session, learn the guidelines for writing web content and put them into practice rewriting content from your own site. Review it with your peers. Leave this session with revised content ready to upload to your site.

  • What government agencies need to know about publishing content in other languages (2011)

    “Click here to translate this page” doesn’t cut it. If you can’t read English, you wouldn’t be able to read the hyperlinked message to know that you only need to click there.

    Webmasters can begin with GoogleTranslate or any other software-assisted translation, but that’s only step one. Why/when would you translate Web content, anyway? How do you make sure you are doing it right and not exposing your agency’s reputation?

    Sandra Salazar will provide best practices as she shares her experience with translation of web content, especially during the BP Oil Spill crisis.

  • Barcode: How to use QR codes and Microsoft Tag (2011)

    This session covers the creation and use of common mobile barcode formats, such as QR Codes and Microsoft Tag, that can be scanned by smartphones, and the common problems and limitations found when using these codes. It also covers how to distribute barcodes, how to prepare your audience to use barcodes, and what your audience will require to use them.

  • Serving your users through local search (2011)

    Around 20% of searches on Google are related to location, and government websites are often the most authoritative source for the information that people need. But are you sure your constituents can find what they’re looking for? In this session we’ll talk about how you can take advantage of local search to better serve your users.

  • Information Technology Simplified (2011)


    Panelists will include Chris Audano, Overland Park, KS; Steve Fisher, Washoe County, NV; Paulette Neal-Allen, City of Thornton, CO.

    A panel discussion of Information Technology specialists fielding questions from the audience about the problems and issues the audience encounters dealing with IT. The goal will be to go over IT solutions to give the audience a better understanding of what issues they may encounter regarding the technical side of website management. The panel will present on the topics of:

    • Mobile apps
    • PCI (Payment Card Industry) compliance
    • Self hosting versus hosted
    • IIS setup
    • SSL certificates
    • Backup methods/strategies
    • Host headers and DNS/MX records
    • Email addresses/domain names
    • PDF solutions

    We will also explore topics raised by the audience.

  • Using external collaboration web services to augment your internal communications (2011)

    Organizations of any type can benefit from the wide range of hosted collaboration tools available today. While webmasters often prefer to “self-host” open source and commercial products, hosted collaboration services offer a very attractive and affordable option. Governments and not for profits must continually seek to maximize limited resources and low cost or no cost web services are viable tools to augment intranet services within your organization. Such services may allow an organization to meet needs such as project management, team communications and information sharing in a quick yet effective manner with a reduced cost of ownership. Session will summarize the types of services available and demonstrate internal collaboration sites built using external website solutions.

  • Beyond the commons: Exploring and deploying open source code (2011)


    This session will compare and contrast some of the features of code hosting sites such as Google Code, Codeplex and Github. We'll examine the tools and their usage with special emphasis on integration strategies for Windows environments.

  • Design Across Screens with Adobe Creative Suite 5.5 (2011)

    The environment in which design professionals work is changing at an unprecedented pace. It used to be quite simple to reach your target audience. But now, there are more devices than ever, with multiple screen sizes, multiple operating systems, and multiple venues within each device for viewing and interacting with your content—PDF readers, eBook readers, native apps, web browsers, HD monitors… the list continues to grow. Come learn how Adobe Creative Suite 5.5 can help you seamlessly create documents, websites, mobile apps and videos that conform to any resolution, screen size or platform—whether it’s HTML5/CSS3, jQuery mobile, Flash, or the native OS. In this fast-paced, interactive session you will learn about:

    • Design considerations when targeting multiple screen sizes
    • New and emerging mobile publication formats
    • Optimizing graphics for mobile, tablet and desktop
    • Publishing apps to iOS, Android and RIM from a single unified project
    • Mobile video tips and tricks
    • Sneak previews of upcoming Adobe web technology!
  • MCUrgent: Using social media for emergency notification (2011)

    The goal of this session is to explain MCUrgent, what it is, how we set it up and why, when it is used, how we involved our municipalities, some stats on its success, and its future. I'll also review some general stats about social media and why it is important to put out emergency notifications via this communication medium.

  • Open government primer (2011)

    Learn about what open government is and tour some of the open government initiatives going on world-wide. Leave this session with a better understanding of what open government means and resources for further information on open government.

  • Civic commons apps lightning round (2011)


    This session will focus on sharing information about the applications and code available through the Civic Commons, a platform for sharing code and knowledge of government technology. We’ll take a quick look at a number of the available applications, what they do, how to deploy them, and take questions on them. We’ll also leave some time to discuss what applications participants know of that should be in the Civic Commons and aren’t yet, as well as how to make it work better.

  • Keynote: Content strategy will save the universe (2011)

    Webmasters everywhere are suffering from content ROT: redundant, outdated, and trivial content. And feature-choked CMSes. And nightmares about metadata. How can we possibly begin to scale this mountain of content problems? Kristina Halvorson has a few ideas, starting with the practice of content strategy. She'll share ideas, process, and a few starting points to get you started on your climb to content success.

  • Closing keynote: To Tweet or Not to Tweet? (2011)

    Join Joe Rotella as he examines social media use by governments and agencies. You know Joe will stir the pot and challenge your processes about when, how and, even if governments should engage in social media. You’ll leave this thought-provoking presentation buzzing!!

  • Marketing? Who Needs That—We’re Government!! (2011)

    The real payoff from marketing your government or agency comes from focusing your thinking on more than just day-to-day business, but how to turn citizens into advocates for your initiative. Join Joe as he discusses the pillars of a marketing strategy. Discover how you can focus on how to use your marketing to build awareness and create relationships with your citizens and constituents. With a firm understanding of these marketing pillars, your efforts can move someone from initial awareness to advocate.

  • Content migration: Just rope 'em, throw 'em and brand 'em (2011)

    You’ve just been given a herd of 4,000 cattle and have to get ‘em across the Rio Grande? This session’s for you, partner. This session will cover some of the tricks, tools and best practices for content migration. We’ll cover taking a site inventory, making a migration plan, preparing content for migration, migration tools and techniques, and tips on structuring your content so you never, ever have to go through that again.

  • Responsive web design (2011)

    In the modern world, a website needs to work on a staggering variety of screen resolutions. From the high definition, large display monitors on the desktop, down to smart phones such as the iPhone, Android and Blackberry, your website just needs to work.

    Responsive Web Design uses a combination of CSS3 media queries, flexible grids and images to dynamically respond to the user’s display preferences, instead of forcing the user to conform to our design.

    This session will introduce the concept of the Responsive Web Design, as well as provide examples and resources to use in building a responsive site.

  • YouTube for Developers (2011)

    Why send users away from your site to view videos when you can use the YouTube Data API and auto-magically feature videos on your site?

    Our goal was to upload a video once and have it populate onto our homepage, custom video player, mobile site and even third-party sites (like home owner's associations). We also added a way for residents to share our videos on Facebook and Twitter. All this was possible using YouTube and their Data API.

    In this session, I will show developers how easy it is to help set their organization’s YouTube video content free.

  • In search of layout: CSS3 technologies for visual design (2011)

    We’ve been searching for layout techniques for a long time! In fact, since the days of tables, we've not found solutions to a wide range of layout problems within the presentation layer of front-end development. Part of this is due to delays in implementation, but there’s a lot to look at as we move forward. Topics covered include CSS3 Multicolumn Layout, Grids, CSS Regions and the Flexible Box Model. Examples of these features and how they work will be provided, and resources for future study of these techniques and implementations round out the session.

  • Transparency in government (2011)

    Washtenaw County has developed an online open government site that delivers information on county finances. The process of developing the site has been a balancing act between raw openness in government and providing information in an understandable context. Andy will talk about the balancing act, the final product and the current state of open government.

  • Developer/Designer Toolbox (2011)

    In every creative field, there are certain tools that one always keeps handy in order to get the job done. As developers (who also design) the toolbox inventory needs to be broad to encompass all the necessary areas to keep you moving and productive. In this session a list of resources that should be included in any developer's toolbox will be featured. The list will be broken down into different categories to help keep tools organized for quick access. Categories will be Design, HTML/HTML5, CSS/CSS3, Grids, jQuery, WordPress, Joomla, Cross-browser testing and other. Other will include browser add-ons, text editors, ftp, local development environments and snippet libraries.

  • Government Mobile and the Cloud (2011)

    More and more companies are turning to the cloud for data storage and app development. The market for cloud services and products is expected to exceed $150 billion by 2013. Government agencies can benefit from learning how fast and easy it can be to deploy mobile apps utilizing cloud solutions.

  • iPad Use in Government (2011)

    In this session, you will learn what the early adopters at the City of Enid are doing with iPad integration in government. The speaker will discuss best practices, case studies, and ways to integrate the technology into non-Mac environments and municipalities.

    Additionally, the speaker will discuss ways to use iPads in diverse environments. Finally, he will outline the Return on Investment (ROI) the City of Enid, Oklahoma has acquired by incorporating the iPad technology in government meetings.

  • Adobe Labs: Upcoming Technologies for HTML5 and Web Standards (2011)

    Adobe provides exceptional tools for creating rich content, regardless of technology. Countless designers and developers use HTML tools from Adobe to produce expressive interactive animation, superior typography and graphic effects, and applications on standard open frameworks. For efficient HTML5 authoring, intuitive interactive design, and superior support for web-based standards, Adobe provides solutions to help you stay on top of emerging trends in web content creation. In this session, dive into Adobe's new and emerging technology previews, such as Adobe Edge, Adobe Wallaby, and some other soon-to-be-released toolsets from the Labs.