NAGW 2014 Conference logo


September 9, 2014 (Preconference)
September 10 - 12, 2014


Crowne Plaza St. Paul-Riverfront
St. Paul, MN

Conference Program [pdf]
Conference Presentations (members only)

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2014 Pinnacle Award Winners
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  • Rapid deployment of small Wordpress websites (2014)

    Municipalities often want small websites developed and deployed "on the side." Even if these sites are just a few pages, they still carry most of the development, deployment, and maintenance burden of a much larger site. Deploying WordPress in a managed hosting environment can alleviate much of that time and effort.

    You will learn

    1) How to make a base install of WordPress in a VPS environment, including automated backups and remote monitoring of server performance.

    2) How to leverage the existing Wordpress themes and plugins to rapidly and easily iterate websites for their stakeholders.

    3) Full complement of scripts, plugins, and techniques for speeding up the build-deploy-maintain cycle.

  • User by User: Framing Your Audience for Design (2014)

    Good experiences are all about the user - but before you can design a truly user-centered experience, you need to figure out who your end users are, what they need, and why they need it.

    In this workshop, we’ll work through identifying the primary audiences of your site or system, then create personas and scenarios that align with their needs, goals, and behaviors with respect to your site or system. Finally, we’ll show you how to turn those personas and scenarios into the first step toward designing an experience tailor-made to your users.

    You will learn:

    • Tools to identify the main target users of a site or system 
    • Systematic methodology to suss out the major tasks or goals of the target users 
    • Framework for getting started - or continuing along - with a truly user-centered design
  • 12 Tips to Instantly Create Better Videos (2014)

    This workshop will equip you with the skills to take your video productions to the next level. Learn the five elements of telling a great story through video and the three mistakes most people make when making videos. This workshop will take you through the process of composing great shots, recording good audio, and editing your video quickly and professionally.

    (I have also done this as a "Video Boot" camp where participants bring in their own iPad and I teach them how to shoot and edit on an iPad - This would require the 4-hour block, otherwise the presentation portion can be 75 minutes.)

    You will learn

    • How to shoot better video 
    • How to obtain better audio 
    • How to tell a story through video
  • Introduction to Google Analytics (2014)

    This workshop will introduce you to the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. You will be introduced to these fundamentals and then shown how to apply these Google Analytics skills on your own website. Attendees leave with a better understanding of how Google Analytics works, how and why to implement a measurement plan, and how to create reports that would best serve their agency/organization.

    You will learn about

    Creating and Implementing a Measurement Plan 
    Implementation of Tracking Code 
    Reading and creating analytics report (what do your reports mean?)

  • Intro to Drupal 7 (2014)


    Drupal is an open source Content Management System (CMS) that is free to acquire, cheap and easy to develop, and highly flexible and adaptive to the needs of growing organizations. It is used by a number of high-profile government Web site including,,,, and

    What differentiates Drupal from other CMS’s is its large and active community which helps create and maintain modules that extend Drupal’s core functionality, mentors and provides guidance to new users, and troubleshoots bugs reported in issue queues. There are over 1 million registered users on and 14,000 contributed modules.

    In this workshop, we will introduce basic Drupal concepts including Content Type, Node, Block, Module and Theme. We will also discuss best practices for Drupal site building and theming, including how to set up and test a Drupal site on your local computer, how to install and use popular modules like Views and Panels, and how to approach troubleshooting and maintaing security updates.

    This class is a stepping stone for you to get into the Drupal world. Whether you are a manager, designer, developer, or a decision maker, a better understanding of the Drupal ecosystem can help you consider whether Drupal is a fit for your project or agency.

    You will learn

    1. What differentiates Drupal from other content management systems and how it is more powerful.

    2. How to install Drupal 7, find and install contributed modules, and maintain security updates.

    3. Best practices for building your first Drupal site, including how to use popular modules like Views and Panels.


    A laptop is desirable but not required. Slides will be provided afterwards. Students may follow the demonstration with their laptop in a pre-installed version of Drupal. 

  • The Nuts and Bolts of Powering a More Accessible Web (2014)

    We're rolling up our sleeves! Be prepared to learn practical, applicable skills in this half-day accessibility program workshop. We will open the day getting to know your organization as we build the business case for accessibility, conducting a series of analysis exercises. We will then work in teams to look at a broad range of scenarios that will identify your key risks, most important priorities, and your accessibility strategy. Next, you will craft an accessibility policy and process that is right for your organization. We will explore the many moving parts required for the effective integration of accessibility into the entire project life cycle.

    In this workshop, understand the critical points where accessibility can be integrated, what management techniques are most reliable, and which resources are most effective with various development methodologies to make your organization successful.

    Attendees will learn how to successfully negotiate accessibility requirements into their procurement processes. 

    Attendees will learn practical techniques to incorporate accessibility into each stage of a web project lifecycle. 
    Attendees will work through hands-on exercises that will provide tools for immediate use in their organizations.

  • Multi-Channel, Multi-Platform: Using multiple channels to get your stories out (2014)

    Gone are the days where you can just post a news item on your website, and you’re done. The content you create needs to be shared by email, RSS, on Twitter and Facebook, in newsletters, and the future will only bring new platforms.

    In a perfect world, you would just create your content once and then publish it everywhere. That might sound like a pipe dream, but in this workshop we’ll learn how, by properly structuring our content, that dream can approach reality.

    Content in one large text field is difficult to adapt to the needs of different platforms. By breaking our content into multiple fields with tags and appropriate metadata, we can simplify the process of sharing our stories in multiple places at once.

    We’ll use examples from some open source content management systems, particularly Drupal and WordPress, to illustrate how to create flexible  structures for your stories and simplify your work. If you're in transition between content management systems, you'll find these concepts useful in envisioning similar workflows for your story structures.

    While some knowledge of content management systems will be useful, technical expertise is not required for this session. Our overall goal is to help demonstrate how you can set up a cross-platform publishing workflow that fits the needs of your organization.

  • Develop a Mobile App with HTML5 and Sencha Touch (2014)

    During this three hour bring-your-own-laptop session you will learn how to use HTML5, Sencha Touch, and Sencha Architect to create a mobile app that runs across a broad variety of devices (iOS, Android, Blackberry, Windows Mobile).

    You will learn:

    1) It's easy to create mobile apps using HTML5 
    2) HTML5 apps can run across all mobile devices without the need to maintain a separate codebase for each mobile OS. 
    3) Sencha Architect enables you to rapidly prototype apps through a drag & drop user interface


    This is a hands-on session. Users will need to come to class with Sencha Architect and a webserver pre-installed. An internet connection is required.

  • What a Blind User Wants You to Know About web Accessibility (2014)

    This presentation will teach attendees what they need to know in order to accurately test with a screen reader. We'll talk about how screen reader users navigate sites, as well as how screen readers communicate with browsers. Finally, we'll cover some common accessibility gotcha's, and their fixes. This talk will presuppose a reasonable level of familiarity with the basics of web accessibility.

    You will learn how to navigate and interact with a web site on a basic level with a screen reader, how web browsers communicate with screen readers, and how to avoid the most common mistakes made by developers attempting to make their sites accessible.

  • Content Strategy Case Study Report (2014)

    The state of Oregon embarked on a three year effort to develop a new web portal from the ground up. We used the principals of content strategy from the 2011 NAGW conference in that effort. Now in 2014 our new site has been launched. We are also requiring all agencies that have their sites redesigned to also use a content strategy. Tom Fuller, chair of the Egovernance Board will report on how the effort turned out, and his efforts of implementing a content strategy at his agency, the Employment Department. This session will focus on what worked, what didn't, and may provide a good case study for other organizations thinking of using content strategy to redesign their sites.

    Be planful 

    Be patient 
    Be persistant

    NOTE: This session is a follow up to last year's session, though you need not have attended last year's session for this to be understandable and informative.

  • Improving Performance with Responsive Images (2014)

    Dave will be speaking about the web’s hunger for more, bigger, and higher-resolution images, and the performance problem this creates. He'll give a brief history of the new (and occasionally controversial) `picture` element, and discuss some other exciting new standards and techniques that are on the horizon. Attendees can expect concrete examples of how `picture` works, and to learn how they can use responsive (and responsible!) images right now to improve performance and deliver the best possible experience to their users.

    What are three key takeaways?

    * To understand that performance is an important part of design 
    * To understand how responsive images can make your site more performant 
    * To learn exactly how to implement responsive images

  • Neighbors Online - Engaging Government to Community Inclusion (2014)

    Discover strategies and tools for connecting neighbors to neighbors online for community engagement with inclusion. Connecting neighbors online, from using Facebook Groups to respond to Hurricane Sandy to parents networks to over 1000 households in just one Minneapolis neighborhood connecting in community life unleashes exciting opportunities for local communities and public services. E-Democracy's "top ten" list of how 20,000+ neighbors are connecting online based of their project in the Twin Cities will be shared along with unique insights into different tools (Facebook Groups, NextDoor, i-Neighbors, and more) and their engagement with government.

    Three key takeaways:

    1. An understanding of exciting trends with neighbors online and the potential role of government. 
    2. Practical lessons from 20 years of online citizen engagement with government. 
    3. Important questions to take back on the impact of various models on the participation of civil servants, impact on the local advertising market and community news production, and how and why to connect lower income, older residents and more with inclusive outreach into such efforts.

  • Accessible Non-HTML Content on Your Site (2014)

    Introduction to the basic framework of accessible information technology, specifically accessibility of PDFs, Video, Documents and other items on websites that are not html.

    What are three key takeaways?

    1. The Framework Accessibility and Why is it Important 
    2. How to Make PDF and Other format Documents Accessible 
    3. Quick and Easy Captioning for Online Videos

  • Don't Just Add Social Media - Integrate It (2014)

    In 2014, you can't just launch a social media profile or assign it to the person who is least busy in the office. Social media should be fully integrated into your business, from research & development to customer service to awareness and advocacy. It's not just how you talk, it's how you listen. Learn how to seamlessly integrate current and emerging social media channels into your organization's overarching plan for success.

    What are three key takeaways?

    1. Integrating for branding and advocacy 
    2. Integrating for better customer service & consistent customer experience 
    3. Learning to listen for more successful campaigns & outreach

  • The Brown M&M's of Responsive Web Design (2014)

    Responsive web design is complicated and hard. In the multi-device landscape, it is an essential tool, especially for government agencies and organizations that need ubiquitous support for most devices and browsers. Whether it is your first crack at responsive design or you are an old pro, it helps to have a toolkit that let's you know you are on the right track. Hence, Brown M&M's, Van Halen's infamous concert rider that was actually an ingenious management technique. I'll apply that thinking to responsive web design.

    What are three key takeaways?

    1. Responsive web design is more complex than traditional web development, but you can ensure you are on the right path by paying attention to a few key details along the way. 
    2. Mobile is everyone’s job. Building responsively designed websites is a burden shared by all who work on the website, whether they are editorial staff, content writers, designers, information architects, or developers. Giving them knowledge of some end-to-end best practices creates ownership within the team for all of the details of the site, and gets everyone building the right way from the start. 
    3. Universal access is extremely important, especially around government services and information. Limiting access to content and services because someone lacks the right computer, browser, or device is unacceptable. Responsive web design represents an alpha step for mobile optimization. There’s still a lot of work to do, but it is definitely a step in the right direction. 
    4. Those guys from Van Halen were way smarter than most people give them credit for.

  • Open source demystified: from command line to community involvement (2014)

    Government is using open source software and participating in the open source community with increasing frequency, but taking the plunge can be intimidating, especially for the uninitiated. Fork? Pull request? Licenseing? Community Management? Ben Balter from GitHub, the world's largest open source community, will walk through everything you need to know to begin using open source software and collaborating in the open. No prior experience necessary, this crash course will teach common git command line commands, GitHub for Mac/Windows, and web-bassed collaboration as well as "soft" skills such as the "ground rules" of open source, licensing, and community involvement for government.

    What are three key takeaways?

    * How to add, commit, and push changes to a file using Git command line, GitHub for Mac/Windows, and an entirely web-based flow 
    * The basic "ground rules" of the open source community, and where to go to get help 
    *Government-specific best practices around licensing and community engagement

  • Successfully Integrating Accessibility in your Organization's Web Development Lifecycle (2014)

    The Section 508 Refresh is right around the corner and with it, the expectation to make all government web properties compliant to WCAG 2.0 AA. For most organizations, this is nothing short of a nightmare. But does it really need to be? Accessibility requirements challenge development practices and jeopardize a project's profitability. As accessibility affects every contributor, it is not advisable to base its liability on a single person’s shoulders. Sharing responsibilities between different specialists is the key to making accessibility happen. What if the only things an organization needed were a roadmap, a strategy and the right mindset?

    Specifically, you will learn about

    * Avoiding common mistakes when planning for web accessibility 
    * Breaking down requirements into various stakeholders roles 
    * Adapting the responsibility breakdown model to their organization

  • Writing for the Web (2014)

    Can social media and digital storytelling impact day to day communications? Stories are not just things we tell each other. They constitute an important way of knowing, thinking and feeling that is beyond smart, a way that can embrace our lives with a fullness not possible by any other means. Focusing on storytelling techniques, understanding the grammar and style of digital media is an efficient, fun and powerful way to communicate. New technologies and evolving mobile device technologies means that we have the opportunity and ability to chat with our audience. Isn't it time we began the conversation?

  • Designing Responsively through Design Systems (2014)

    The most efficient method for designing responsive Web sites is the "Design Systems" approach. We will explore the origins of this approach, the design challenges that it helps overcome, and how attendees can apply it to their projects and site builds. We will provide an overview of specific tools and methods involved, including style tiles, layout sketches, and element collages. We will also discuss the process that has proven successful with our Federal clients.

  • Open Data - Breaking Barriers, Building Bridges (2014)

    Albuquerque's Open Data Portal is now in its 2nd year. Built entirely using in house tools and expertise, it has obtained national notice for the what it has been able to deliver. The journey has been challenging, fun and is leading to exciting ways of engaging and collaborating with citizens. Learn about our successes with buy-in, our struggles with data formats and what the idea of a bike and brew tour showed us about the structure and function of government.

    What are three key takeaways?

    • Open Data is a powerful tool for collaboration, innovation and building community dreams. 
    • Open Data can be done on a limited budget - and can result in exciting efficiencies and innovative community solutions! 
    • Understanding the needs and capabilities of your community audience is key to success.
  • Accessibility as a Design Tool (2014)

    Designing for extreme use cases—outliers—results in a design process that leads to greater success in developing products that are more easily used by everyone. By systematically factoring these extremes into our designs we spark creativity and behaviours that encourage divergent thinking and help to ensure that what we create can be used by everyone, including people with disabilities.

    In this session, we’ll look at design considerations for the extremes, how they impact our work, and what we can do to make sure that our products—web sites, applications, native smartphone applications and more—are accessible to everyone, regardless of their abilities.

    Three key takeaways:

    1. Projecting accessibility needs on a design and solving that problem makes the design better for everyone.
    2. There is tremendous cross-over between solutions for accessibility and solutions for mobile.
    3. Incorporating accessibility earlier into the process of design rather than solely thinking about it during development is a more sustainable means to ensuring long-term success/accessibility.
  • The Unanticipated Consequences of Doing the Right Thing: Lessons Learned from Implementing Content Strategy (2014)


    You’re ready to stage a content strategy revolt. What kinds of unexpected challenges await you in a comprehensive website redesign? Get a real-life preview of some of the tactical, cultural, and governance issues that can surface in the process. Walk away with questions and tips that you can leverage for your redesign project success (and survival).

    "Just do it," works for Nike, not for website redesigns. Make time for crucial, pre-project analysis, communication, and planning to avoid creating a new mess instead of a solution. 
    Plan for what you know; organize for what you don't. Design your project plan and cross-functional team with the agility to make key decisions and adaptations on-the-fly. 
    If your content was perfect, you wouldn't need a redesign. Expect your definition of "content" to evolve in ways you're not yet ready to support, and begin to rethink production. 
    You're not just changing web pages; you're changing people and their behaviors. Be prepared to navigate the politics of content ownership and workflow complexities downstream.

  • The Digital Front Door (2014)


    Everyone hates their own website. Municipal government websites have historically been *about* the government, and it's time for them to *be* the government, doing the people's business online. Code for America is undertaking a pilot project to make this transition possible for every city by redesigning the website redesign. The Digital Front Door project is a collection of research, proofs of concept, and key tools that allow government websites to truly engage with residents’ needs.

    What are three key takeaways?

    How to get administrators to embrace web services as central to governing. 
    How to build for flexibility and welcome change with lean development methods. 
    How to use modern open-source tools (such as Git or Jekyll) and collaborative processes to unlock the capabilities of government employees.


    This is a pilot project in flight; we will share transparently whether it is going as we expect or not. We believe that learnings from the pilot will be useful to NAGW attendees either way.

  • Open Data is not about Tranparency (2014)

    Open Data is the idea that data should be freely available for everyone to access, use and republish as they wish, published without restrictions from copyright, patents or other mechanisms of control. Public sector information made available to the public as open data is termed ‘Open Government Data’. Open data is not open source nor is it open government.

    You will learn

    1. Open data is more about acculturation than about a specific technology.

    2. The idea of open data should not be tied to a technology track. Open data is a philosophy of "open" in the sense that government will make data open "by default".

    3. Choose the technology that best maps to the strategic outcome for your open data effort.

    I was a government webmaster for nearly 8 years before becoming a open data program manager. This session will help IT executives and webmasters understand the semantics and nomenclature regarding the concept of open data. I have been an active open data evangelist and participate at a national and international level in several events related to open data.

  • User-Centered Design for the web (2014)

    This session will explore how to incorporate user-centered techniques for all sizes of projects no matter the stage. From a brand new site to improving a site that’s already been built, utilizing a user-centered design process helps create sites that align with user needs. We’ll cover the UCD process from research to production and all stops in between.

    You will

    Learn what UCD is and how to use it 
    Learn methods for implementing UCD 
    Learn how UCD can fit into processes

  • Legal, Policy, & Archival Issues for Social Media in Government (2014)


    Perhaps the number one reason that government agencies do not have a social media presence or limit their engagement is legal, policy, and archival issues. In this special presentation, we'll go through best practices to reduce fears about government agencies participating in social media.

    What are three key takeaways?

    1. How social media fits in to public record and other legal considerations 
    2. The challenge of archiving social media and practices to avoid 
    3. Factors to consider when selecting an archiving solution


    Luke is teaming up with Anil Chawla, Founder and CEO of ArchiveSocial to offer this presentation. While Anil may briefly discuss/demo ArchiveSocial, this will not be a vendor presentation. This presentation will offer specific tips and steps that social media coordinators can implement immediately in their organization.

  • Intro to the Power and Magic of Sass + Compass (2014)

    Structuring and maintaining CSS stylesheets can be difficult, especially with CMS-driven sites, but Sass and Compass can help ease the pain. Sass simplifies writing and maintaining CSS by integrating variables, mixins, and selector inheritance into stylesheets. Compass extends Sass further with CSS3 mixins and other helpers, and compiles Sass into Compressed CSS files.

    This session will provide attendees with an overview of the power and magic of Sass and Compass, how to install them on your computer, and how to set up your projects and file structures for Sass awesomeness.

    You will learn:

    1. Advantages for using Sass and Compass over regular CSS (aka how they are awesome and powerful for front-end developers).

    2. How to install Sass and Compass on your Mac or PC.

    3. Best practices for project set-up and file structure.

  • API First Development: Open Data as a Foundation for Better Websites (2014)

    Providing an overview of API First Development and how it relates to open data. It will provide information on the benefits of this development approach, and some of the potential challenges. It will also highlight how open data APIs can be deployed to support cutting edge government websites.

    What are three key takeaways?

    1. A much better understanding of the concept of API First development and what it entails. 
    2. An understanding of the tradeoffs between between more traditionally developed websites, and those built on top of public facing APIs. 
    3. A better understanding of how open data can benefit external users of government data as well as governments themselves.

  • An App For That (2014)

    Many people misunderstand the cost and value of mobile apps. This session is about deciding when a mobile app is really appropriate, what the alternatives are, and what makes a mobile app or website more valuable to its audience.

    You will learn: 
    1. If a mobile app appropriate for your needs. 
    2. What the alternatives are and when you would use them. 
    3. What makes mobile apps and websites more valuable to their audience.

  • Surviving the Flood: Lessons Learned from a Natural Disaster (2014)


    In September of 2013 the Boulder area experienced a natural disaster of unprecedented proportions. During this panel session IT staff from the City of Boulder, City of Longmont and Boulder County will discuss how our websites held up (or not) to the surge in traffic, how we worked together to overcome obstacles, what tools we used (including social media), and lessons learned from the front lines.

    Key lessons learned will include: 
    1. How the City of Boulder used server virtualization and application monitoring to quickly respond to a 80-fold surge in traffic. 
    2. How the Cities of Longmont and Boulder worked together to overcome hosting issues that affected Longmont's website. 
    3. How the City and County of Boulder's collaborative emergency response website helped reduce confusion and get key information to the public.

  • Just Text Me: Mobile Communications, Government, and You (2014)

    Who says you can’t have government in your pocket? This talk will go over case studies of government meeting citizens on their phones. Texting for crowd-sourced input or simple timely notifications of everything from transit delays to renewing food stamps. Smarter call centers. MMS for potholes. We’ll go over some of the simplest solutions that are saving government resources, and people time.

    • Case studies for simple mobile communications solutions
    • Open Source examples to borrow or redeploy
    • Knowledge how to integrate current systems with a cloud-based communications API
  • Civic Technology on the Front Lines (2014)

    While civic hacking has become more mainstream, there are not nearly enough apps that focus on the day to day work of government. This session is about using civic user testing and user centric design to bring the focus back on doing real work.

    What are three key takeaways?

    - Civic technology should be designed around the needs of the front line 
    - User Testing is critical 
    - The magic isn't the technology, but in the connections between technologists and practitioners

  • Connect with site visitors by using plain language (2014)

    This session will define plain language, demonstrate how to establish a plain language program in your organization, and provide tips on how to measure the effectiveness of your writing. In addition, you will see lots of real-world examples of both plain, and not-so-plain language.

    What are three key takeaways?

    Why plain language works. 
    How to establish a plain language program that will meet audience needs. 
    How to measure the effectiveness of your writing.

  • Make your content accessible (2014)

    Content strategists, writers, and publishers are in a unique position to effectively champion accessibility within their teams and organizations. You are trusted advisors and connect with all the right stakeholders for a project, including the people that will use the product you're building. You are often the person that connects the big picture with in the trenches hands-on work.

    Think of it this way: you can have a brilliant, accessible design that is coded with technical perfection, and if it doesn't present the right content, at the right time, in the right place, all those other accessibility wins just don't matter.

    This session is filled with practical advice and examples from real projects, this session will provide you with an in-depth look at accessibility requirements for content on the modern web, recognize opportunities for ensuring that your work and that of your teams is as accessible as it can be as you integrate accessibility into your overall process.

    What are three key takeaways?

    1. How to use research to determine what content people with disabilities need. 
    2. Techniques to ensure that your content is easily consumable by people with disabilities. 
    3. Four cornerstone principles of accessibility that should guide all your content creation: scannability, flexibility, specificity and simplicity.

  • Pitching the Need for Evolving Communications… and Getting the Money! (2014)

    Whether attempting to justify existing budget levels or daring to propose new techniques and strategies, understanding the process and your audience is vital to any pitch. It’s also important to understand when to give recommendations rather than take direction.

    Serving as a PublicWebmaster for local governments, I manage municipal websites, social media, and emergency communications, and have a 100% annual renewal rate of public contracts with budget money specifically earmarked for our services. I can show you what has made us so successful including how to engage your manager - and/or elected officials – to effectively acquire funding.

    What are three key takeaways?

    1. How to motivate local government officials 
    2. How to use analytics to justify current proposed communications 
    3. Curveball: How to deliver the ultimate pitch

  • Wednesday keynote: Laziness in the time of responsive design (2014)

    On Wednesday, September 10, NAGW is proud to welcome Ethan Marcotte to give our opening keynote.

    As screens and input types evolve, we’re managing more complexity in our designs than ever before: our layouts are becoming more flexible and responsive; our interfaces, more immersive. Maybe we can look for simpler approaches? In this session, Ethan—a singularly lazy person—will walk through some responsive designs, and show how we might do a lot more with a little bit less.

  • Thursday keynote: The State of Government Websites—Best Practices from the Field (2014)

    On Thursday, September 11, NAGW is proud to welcome Cathilea Robinett to give our Thursday keynote.

    Since 1996 the Center for Digital Government and Government Technology magazine have conducted the annual Best of the Web competition. Winners are selected from around the country in three categories; city, county and state. Also, Digital Government Achievement Awards showcase the latest digital and web advancements and programs. This session will highlight current best practices from the 2014 competition. It will also feature current and future web and technology trends for state and local government.

  • Friday Focus keynote: Content/Communication (2014)

    On Friday, September 12, NAGW is proud to welcome Kristina Halvorson to give our Friday Focus keynote on Content Strategy.

    As web professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate. Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.