NAGW 2015 Conference logo


September 22, 2015 (Preconference)
September 23 - 25, 2015


Hyatt Regency Albuquerque
Albuquerque, NM

Conference Program [pdf]
Conference Presentations (members only)

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2015 Pinnacle Award Winners
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YouTube Videos of Keynote Presentations
  • Productive and Practical Data Science for Web Professionals

    Ongoing significant advances in our ability to collect, process, analyze, and communicate complex data together with the Open Data initiative give us exciting new opportunities to demonstrate and improve the quality of government services, identify and manage crucial factors of success, and partner with developers everywhere through enriched APIs. This session will explore how we can use leading content management systems including Drupal and WordPress together with extensions and services developed in languages such as Python and R for practical and accessible data science in government.
    What are the three key takeaways?
    1. There are continuous improvements in our ability to collect, process, analyze, and communicate complex data that we can use. 
    2. We can extend our existing content management systems and web applications to use this enriched data through the Open Data initiative and languages such as Python and R. 
    3. The Python and R languages are relatively easy to learn and extend to benefit optimally from this enriched data.
  • Ready, Set, Drupal 8! (2016)

    This half-day course is intended as a first step to launching you into the world of Drupal. No prior technical experience with Drupal is required. Course Objectives The target audience for this course is: -Decision makers who want a hands-on overview of Drupal 8 -Technical and non-technical project managers. -Developers who have never used Drupal before. Course Outline -Create a New Drupal 8 Web Site -Navigate the Drupal 8 administrative Interface -Add content with core content tools -Display content with core Views tool -Modify the look of the site -Review additional functionality/tools -Lean how others use Drupal 8 What are the three key takeaways? 1) Understanding the Features and Capabilities of Drupal 8 2) Understanding how to add / edit content with Drupal 8 3) Learn how to publish and repurpose content in Drupal 8.

  • An Intro to Syntactically Awesome Stylesheets (SASS) (2016)

    The playbook for Web Design of U.S. government websites, as outlined by CIO.GOV ( calls for the use of standards in web design that are designed to set a new bar for simplicity and consistency across government services, while providing for plug-and-play design and code. One of the most important standards in play today for creating error free Cascading Style Sheets (CSS) is Sass, or, Syntactically Awesome Style Sheets.

    Sass is the most mature, stable, and powerful professional grade CSS extension language in the world. Sass lets you use features that don't exist in CSS yet like variables, nesting, mixins, inheritance and other nifty goodies that make writing CSS fun again. Once you start tinkering with Sass, it will take your preprocessed Sass file and save it out as a normal CSS file that you can use in your web site. This half day course covers Sass and Compass (a CSS authoring framework for Sass) development essentials. Whether you're developing a static site, a dynamic site with a CMS (Drupal), or building an advanced web-based application (Angular), you'll find that Sass is an indispensable tool for taming and optimizing your CSS.

    What are the three key takeaways?

    1. Learn how to refactor a very long and difficult to maintain CSS file into a set of .scss (Sassy CSS) files that are easy to maintain
    2. Learn how to restructure your CSS for optimal maintainability and produce minified production builds
    3. Learn how to use advanced CSS tricks such as base-64 encoding of images to significantly increase the performance of your web sites and web applications
  • Permission to Suck (2016)

    We've all been there: big ideas clouding our eyes, the dream takes over and pushes reality to the side. We have a *vision!* Maybe it's the grand unified theory of the office - You're gonna make _everything_ better! Or maybe it's dreams of the perfect home remodeling project (*cough*Ron Pringle*cough*). Whether it's a professional or personal goal, though, our idea is _amazing!_ It sweeps us up, carries us away. We work feverishly for a while, carefully following the dream...

    Aaaaaaand then reality hits.

    Money? What's money have to do with an idea this pure and good? Permission? Buy-in? Time? Follow-through?? Come on! Why doesn't my idea leap fully formed from my forehead, ala Athena?

    There we are: Great idea; sucky implementation.

    And you know what? It's ok. Good, even! In fact, trying something big and failing might be the second-best thing we can possibly do.

    What are the three key takeaways? You're going to walk away from this presentation with three key concepts lighting your brain on fire:

    1. Following that dream will save your life, maybe literally;
    2. Iteration, iteration, and... try again (more iteration!);
    3. The *only* way to really fail is _not_ trying.
  • Building a Digital Accessibility Program

    A review of the key drivers for developing and implementing a digital accessibility program and related policies, and a recommended multi-phased approach for building out an Agency-wide Digital Accessibility Program that is useful for both new and existing programs. Five core phases of program development and implementation will be discussed, including:

    • Strategy Development
    • Policy Development
    • Implementation Plan Development
    • Program Pilot Implementation
    • Full Program Rollout & Support

    What are the three key takeaways?

    1. Understand why accessibility policies are important
    2. Identify the key artifacts required for an effective program
    3. Identify a 5 phase approach to building an effective accessibility policy and program
  • The Digital Accessibility Maturity Model: Enabling Accessibility Operations

    A look at how the Digital Accessibility Maturity Model (DAMM) can help agencies design, manage, and improve their digital accessibility operations, with examples from various sectors including government, financial services, retail and transportation. Key topics will include:

    • Key drivers for developing digital accessibility policies and programs
    • Overview of DAMM - purpose/value, industry context and relationship to other maturity models
    • How DAMM is used in engagements
    • DAMM Case Studies

    What are the three key takeaways?

    1. Understand what a digital accessibility maturity model is, and how they measure accessibility program success
    2. Understand the five levels and 10 dimensions used to measure program maturity
    3. Understand how to perform a DAMM audits to measure and track program maturity
  • A Data-driven Approach to Government Social Media (2016)

    Learn how the City of Boulder, Colorado has embraced data as a core component of its social media strategy, leading to big gains in engagement, follower growth and return on investment of time. Hear lessons learned from the city's recent efforts to overhaul its social media team and strategy. Boulder, which saw more than 40% gains in followers on Facebook and Twitter last year, has been working to enlist departments across the city -- and community partners -- in providing social media content that generates strong engagement and aligns with city communication priorities. Find out how data has been used to identify sought-after content and evaluate what is and isn't working on social media, creating organization buy-in for a new strategic approach.

    What are the three key takeaways?

    1. Learn how to develop your own benchmarks for evaluating the success of social media efforts
    2. Hear how to leverage highly engaging content across platforms to build audiences
    3. Discover ways performance metrics can be used to cultivate organizational buy-in for social media.
  • Git it Together: using version control and cloud-based resources to create a secure Web architecture

    This session will help you plan and design your own Secure Web Architecture (SWA) to organize, secure and manage your Web applications, data and assets using version control tools, database backup services and cloud-based asset resources such as Amazon’s S3 service.

    What are the three key takeaways?

    1. Provide an overview of some leading tools for managing code, data and assets.
    2. Review some tools and techniques to help automate changes and updates to code and assets.
    3. Review the planning and management steps for architecting your own secure web architecture.
  • The Drupal Codebook Module: Open Source Meets Codification

    This session will take a look at the Drupal Codebook Module, an open source feature set designed to facilitate fast, easy, open source management of municipal code and provide a great user experience for those working with their municipality’s code online. Sponsored by the City of St. Charles, the Codebook Module takes advantage of Drupal’s flexible open source framework to provide deep linking to ordinances, external references, and plug-ins to your email subscriber list for automated notification of updates, making your code a valuable, transparent resource library for residents, business development, council members, and others.

    What are the three key takeaways?

    1. This talk will provide an overview of the key features of the Codebook Feature Set in Drupal 7,
    2. Provide a framework for evaluating whether the Codebook Module is right for your municipality or agency, and
    3. Give a roadmap for future enhancements and opportunities for collaboration with sister municipalities and agencies.
  • You Have Ten Seconds to Comply (2016)

    How to Leverage Free and Easy to Use Services to Provide Real Time Data on Your Site

    We'll discuss several methods and tools for putting real time data feeds on your site, take a look at several case studies, and even throw together an example page LIVE and without a net, using Bootstrap, jQuery, CORS and JavaScript.

    What are the three key takeaways?

    1. Live data looks great
    2. You can put some on your site
    3. Easily
  • Securing your Windows workstation - Practical, battle-hardened recipes (2016)

    Windows has a long and storied history as a _highly_ insecure computer system. It also is the defacto operating system for most business environments, including -- probably -- your office.

    So you have to use Windows, but you want to be protected against attacks and disasters. There are three general ways to secure your data: Make sure your operating system and third-party software is patched, make sure you have a good, active anti-malware solution, and make sure you have solid, tested backups. For a little icing on your security cake, make sure you use complex passwords.

    This is all well and good to say, but it's a pain in the tuchus to figure out.

    <superhero_voice> AJ to the rescue!</superhero_voice>

    AJ has spent the better part of the last year building a practical, cheap, easy-to-reproduce system for getting all this done. Better yet, he's got step-by-step recipes for you to follow back at your office. There'll be no vague "use a trusted antivirus" advice in this session; No sir! This session is all about specific products and steps; It could be the second-best hour you spend in San Antonio this year!

    What are the three key takeaways?
    The nuggets for this session are:
    1. Automated antimalware 
    2. Set-it-and-forget-it patching 
    3. Sexy, trusted backups 
  • Building Larimer County's Road Event Status System (RESS) (2016)

    In July of 2015, our cross-functional team was tasked with revamping a 12-year old, homegrown, road closure status system - hosted on aging architecture and dependent on a notification system plagued with delays and bad data. In December of that year, we launched RESS – Larimer’s Road Event Status System. Editors now manage road events in an ArcGIS AppBuilder interface, that serves the web service that powers an AngularJS tabular view of categorized road event data and maps. MailChimp campaigns then read an RSS feed hosted from the site to deliver scheduled emails to subscribed citizens. The app also can trigger an immediate notification by passing data to MailChimp’s web service. Zapier monitors all RESS campaigns and posts updates to Facebook and Twitter. Learn how these many moving parts, using web services, unite to make a well tailored whole.

    What are the three key takeaways?

    1. An overview of how RESS is designed and how the components work together. 
    2. Tips on reading ArcGIS web services to feed both an Angular Application and a PHP script that converts the data to RSS. 
    3. Benefits in using MailChimp to power application notification and overview of how we fed the monkey via RSS and their web service.
  • Staking Your Claim on Social Media


    Social media platforms, like Facebook and Twitter, have become standard practice when communicating information and promoting programs. They are increasingly used to complement public health and social programs, helping deliver innovative behavior change interventions. The pervasiveness of these social media outlets enables federal, state, and local governments to reach wide audiences with their efforts. However, maximizing the potential of social media and prioritizing strategic approaches is challenging for many and few guidelines are currently available. The Florida Department of Health’s award winning Tobacco Free Florida has one of the most active, engaging and successful social media campaigns among state agencies and can serve as a model for other programs to learn from and emulate. With 250,000+ Facebook followers, and a robust presence on Twitter, Tumblr, Instagram and YouTube, Tobacco Free Florida boasts one of the largest and most diverse social media communities among state public health programs. The campaign has been recognized by Facebook and GovLoop as a Best Practice in the "Facebook Guide to Government." The campaign has also been presented to the CDC's media network, an independent evaluation touting the social media strategies was featured in the Journal of Internet Medical Research, and the overall effort won the 2015 Bulldog Reporter "Not-for-Profit" award for Best Use of Social Media.

    This panel will outline best practices for maximizing engagement and reach through innovative solutions and using existing, proven-effective strategies. The panel will focus on four key areas:

    • Content Planning and Development
    • Community Management
    • Promoted Posts
    • Analytics and Insights

    Lessons learned and evidence-based strategies from Tobacco Free Florida can benefit other agencies and organizations across the country working on a range of public health causes and social issues.

    What are the three key takeaways?

    1. Participants will be able to develop content that is relevant to their audience, captures attention, drives dialogue, and creates discussions on social media.
    2. Participants will be able to explain key factors related to advertising on social media, including which social channels and platforms will best engage their audiences.
    3. Participants will be able to prioritize what social media content should be developed and which should be promoted.
  • The Value of Card Sorting for Building Intuitive Navigation

    This session goes beyond the usual arguments of who should be featured in your mobile app or website navigation and looks closely at a powerful, established, yet often under-utilized tool available to webmasters – card sorting. Following the UX mantra of, “you are not your user,” card sorting allows you to apply statistical analysis to user solicited navigational feedback in order to organize your navigation. In other words, if you ask enough people what goes where, you will discover what users really expect from your app or site’s navigation. I will focus on SynCaps# software, although a number of services offer similar analysis.

    What are the three key takeaways?

    1. Card sorting can help you make tough navigation decisions and build a better product.

    2. Visualizing complicated data will make you happy.

    3. Involving users in the process is almost always the right thing to do (even if you don’t use their data.)

  • How to Use Social Media to Deliver Excellent Customer Service (2016)

    Government customer service doesn’t just happen in call centers. It happens online every day through each interaction the public has with us. Social media provides government agencies another way to deliver excellent customer service in real time. This session will show how USAGov established a citizen-centric customer service model on social media and how you can take that model and scale and adapt it for your own needs.

    What are the three key takeaways? Attendees will learn

    1. The value of using social media as a customer service tool
    2. How they can create a sustainable social media customer service model in their own organizations
    3. How to do it all on a tiny budget with very few resources.
  • The Art of Being Pushy

    Come and explore the art of being pushy to see how Push Notification can server your organization.

    The U.S. Office of Personnel Management’s Operating Status Alert mobile app is one of the most popular and successful mobile apps in the federal footprint. Status Alert leverages push notification to communicate changes in the operating status of the Federal Government offices located in the DC Metro area to hundreds of thousands of subscribers simultaneously. With nearly a million installs of Status Alert on user devices for Federal, State and Local government employees, local business, school systems and news media outlets, Push Notification allows OPM to reach its subscribers with operating status decisions seconds after the official operating status decision has been made. While the vast majority of the changes in the operating status are a result of winter weather events, there have been instances in which the app has helped to communicate a change in operating status due to the Papal visit to Washington DC, an earthquakes the struck the region as well as a hurricane.

    The Status Alert app is so popular and well received that other agencies have contacted OPM to build version of the app to support the specific needs of their agencies through Push Notification. In addition to supporting other agencies, OPM has recently created an internal facing version of the app (Notify) that will serve as a crisis communications tool. During an emergency, OPM employees with Notify on their personal and government issued smart phones will receive critical crisis communication in the form of Push Notifications. Logical use cases for Notify include but are not limited to active shooter scenarios, shelter in place and building evacuation notices. With Status Alert and Notify, OPM is using Push Notification to make a difference. How can Push Notification help your organization?

    What are the three key takeaways?

    1. Push Notification greatly increase the usefulness and level of engagement of your mobile apps.
    2. Out of the box thinking for a reliable technology can have a place in your organization.
    3. You can bring significant added value to your apps without overwhelming/annoying users with Push Notification.
  • Actionable Analytics: How to Hone in and Drive Website Strategy Based on Data (2016)

    Web analytics and data have been becoming big trends in the government realm lately. The good news is you don’t have to be a data scientist to analyze the data and get the information you need. So how can you be successful with your government agency’s website analytics? What is truly necessary to make sound judgements based on analytics? And how can your web team implement an analytics strategy moving forward? We’ll look at a variety of specific metrics, such as document downloads, visitor views, reporting, and top viewed pages as well as share a case study of an agency successfully using analytics to help give you an idea of how to strategically move forward with your agency’s analytics and take action.

    What are the three key takeaways?

    1. Learn what analytics data you should be analyzing
    2. Learn what data you’re spending too much time analyzing •
    3. Learn how to create an analytics strategy that helps your agency make website decisions moving forward
  • Mobile Applications Governance

    How do you decide whether someone or some group in your organization gets to develop a mobile application? What are the perils of having a wild-wild-west attitude about mobile applications? Tom Fuller co-chairs the Oregon Department of Transportation Web Governance Board. The board has been actively engaged in researching and writing good mobile app governance and development guidelines. These best practices can help any organization wondering if there's an app in their future.

    What are the three key takeaways?

    1. Research on mobile app governance
    2. A decision tree for app development governance
    3. Empowerment to handle the app demands within your organization
  • Beyond the PDF

    Many agencies are grappling with how to provide reports and research online in a way that engages their audiences better than the dreaded downloadable PDF. How can you move away from the print-centric model of the past, and move your organization toward publishing long-form reports and research that include dynamic data, rich imagery, interactive elements, and better sharing capabilities? We’ll also discuss the challenges around ensuring that such reports clearly relate to your organization’s other published materials and tie to authority sources of data. In this session we will share insights we’ve gained, the tools we use, and the approach we have taken for long-form report projects.

    What are the three key takeaways?

    1.  Full text online reports outperform PDF's in reach, distribution, and engagement - get the hard quantitative facts
    2.  There are scalable processes your agency can and should adopt that make it affordable and scalable to produce all of your policy reports as full HTML reports
    3. There are several technology tools that can enable this in your agency, we'll discuss several of them in this talk.
  • Common Accessibility Mistakes and How to Avoid Them (2016)

    This session will look at common planning, design and coding mistakes when attempting to provide accessible solutions, and how to avoid them. A common planning mistake is failing to identify accessibility requirements prior to development. Design mistakes can include selecting technology without verifying its support for accessibility standards, and selecting design elements that limit accessibility. Coding mistakes can include creating unusable forms with poor or missing labeling or mishandling of form errors, incorrect use of data table structures such as using data tables to layout forms, using controls that do not support assistive technology, and incorrect use of accessibility attributes and headings.

    What are the three key takeaways?

    1. Understand the importance of identifying the accessibility standard(s) and requirements relevant to the project and investigate the development framework's support for accessibility during the planning phase.
    2. Understand best practices for avoiding common design and coding mistakes.
    3. Understand the importance of multiple forms of accessibility testing - via automated testing tools, manual code review, and by users of assistive technology.
  • Digital Accessibility Trends (2016)

    A comprehensive look at key developments in digital accessibility laws, technology updates, and projections for future trends and timelines. Topics will include:

    Laws, Regulations & Standards - Section 508 Refresh, ADA, and WCAG

    Technology - Accessible Rich Internet Applications (ARIA), Mobile Accessibility, Responsive Web Design (RWD) and Frameworks, Wearables and Multi-device Access Solutions

    What are the three key takeaways?

    1. Understand the requirements of the proposed Section 508 Refresh and how they compare with the current Section 508 requirements
    2. Understand current trends in accessibility technology including mobile accessibility features, Accessible Rich Internet Applications (ARIA), and Responsive Web Design
    3. Understand, at a high level, the importance of developing an accessibility program, and how maturity models are being used to measure program success.
  • Microsites for Maximum Impact: Zika, Flu, Concussion and more!

    Many state and local health departments have limited capacity to craft web content on the vast array of health topics relevant to their communities, much less, tailor that content for specific populations. In the last year and a half, CDC has developed syndicatable, embeddable microsites with rich, audience-focused content from CDC’s HEADS UP for Concussion Campaign, the ongoing Zika Outbreak, Seasonal Flu, and more. Over 500 public health partners have taken advantage of these microsites, including federal partners like the NIH, local and state health departments, private entities, universities, and even K-12 schools. Learn how your organization can take advantage of these innovative, engaging science-based resources.

    What are the three key takeaways? Participants will:

    1. Learn how to optimize existing federal web content and data for their own use and how content and data can be reformatted and syndicated into new digital products including microsites, media viewers, and data widgets that are themselves customizable for particular audiences.
    2. Be able to describe the concept of content syndication; outline benefits for themselves as content recipients, and for their constituents as end users.
    3. Begin to formulate their own creative ideas about repurposing existing federal content for wider distribution to target audiences through new and innovative digital products.
  • Beyond Cats: Getting Management Interested in Effective Social Media


    This presentation and discussion focuses on the analysis, creation, and delivery of social media services to constituents. We will review methods to effectively manage not only a government organization's social media, but to manage the expectations of the people in charge for social media to succeed within that organization. We will discuss the resources we have found to be most helpful, and how to implement these resources on a limited budget.

    What are the three key takeaways?

    1. Ways to manage Social Media with a team of one.
    2. Ways to present and counter Manager unease at using such a popular tool.
    3. Resources to effectively make your posts and tweets engaging and relevant.
  • Balancing the Citizen Engagement Equation (2016)

    Citizen engagement is in need of a redefinition, one that paints the picture of a balance between the transactional and the relational aspects of government-citizen interactions using technology. Too often, when it comes to technology and social media, citizen engagement efforts are unevenly balanced to the relational side of the equation, and the transactional relationship is flawed or inefficient. In this state, the only interactions government has with citizens are when they feel the process and technology has failed them in some way. In this session, we'll explore ways technology can be applied to bring the government-citizen relationship equation into a balanced state.

    What are the three key takeaways? -

    1. A redefinition of the phrase "citizen engagement" -
    2. How technology plays a role in engaging citizens first transactionally, then relationally.
    3.  5 questions to ask when evaluating government technology
  • Building a Public Analytics Dashboard - A Success Story (2016)

    In 2015, the cities of Boulder and Philadelphia were inspired by 18F's federal analytics dashboard,, and successfully implemented their own versions. Focusing on the City of Boulder this session will explore the benefits of an analytics dashboard, discuss the hurdles we faced in our approach, and talk about options for implementing your own analytics dashboard.

    What are the three key takeaways? The main takeaways from the session will include:

    1. A review of existing dashboard implementations using examples from the federal government, the City of Boulder and the City of Philadelphia;
    2. Key benefits of implementing an analytics dashboard;
    3. Options for implementing your own dashboard.
  • Optimizing Community Resilience Through Prepared Social Media Disaster Recovery Infrastructure (2016)


    Social Media greatly facilitates disaster recovery if used properly in conjunction with traditional disaster communication and logistic methods. Rebecca and Genevieve Williams share the knowledge and experience they gained managing Joplin Tornado Info and affiliates. The Williams will present portions of their white paper “The Use of Social Media for Disaster Recovery” and share the importance of prepared community social media disaster recovery and resilience infrastructure based on their Disaster Info Model developed and implemented through lessons learned with Joplin Tornado Info and subsequent community preparedness, recovery and disease mitigation efforts.Attendees will become familiar with #SMEM best practices and will be provided a basic template for forming a whole community social media disaster recovery/preparedness infrastructure.

    What are the three key takeaways?

    1. The value of using social media for disaster recovery in conjunction with traditional emergency management methods.
    2. The usefulness of a central information hub as an information clearinghouse to leverage whole community disaster recovery
    3. Best practices - How to best implement and utilize social media for disaster recovery and preparedness based on the Disaster Info Model.
  • Beyond Policy - A Roadmap for Managing Open Data Programs (2016)

    Your organization adopted an open data policy! Great! Now what? This session is focused on how to manage the implementation of an open data program. Together, we will explore one possible road map, breaking down the steps using real world examples from a variety of organizations. We will suggest strategies and tools you can use to make your open data program sustainable and a success over the long term.

    What are the three key takeaways? You'll walk away from this session with

    1. an example road map that outlines a two year implementation plan;
    2. examples of possible strategies to use in implementing the road map; and
    3. a list of tools that are available to help you with your open data implementation.
  • Closing Keynote: Coaching Success: Facilitation strategies for building strong teams

    You’ve designed and led a complex project, trained your team in how to use the site, and had a successful launch. Hooray! But checking in a few months later – what happened? Why is this article posted in the wrong category? How did this form end up with so many fields? Who chose that terrible header image?

    The long-term success of our sites depends on our team members making strong, sound decisions that align with the project strategy. But we’ve been doing a crummy job of teaching that strategy: a half-day webinar and a PDF training document just doesn’t cut it. Teaching someone how to enter content in a CMS isn’t the same thing as teaching them how to think strategically about that content in the first place.

    In this presentation we’ll talk about the most effective ways to give our teams deep understanding of a project’s strategy, and discuss what gets in the way of sharing that understanding. We’ll also explore the leadership changes necessary to support these efforts, from project foundations all the way to tactical training plans.

  • Creating the Digital Workplace: 10 Ways an Enterprise Social Network Can Help You Build Unique Strategic Internal Communication Campaigns That Drive Participation

    In many organizations, a revolution is brewing -- mobile technologies, business velocity, collaborative engagement, advanced analytics, and unified communications have blended to deliver social success. Organizations that miss the shift from transactional systems to engagement systems will face dire consequences.

    By attending this forward-thinking interactive session, you will gain an understanding of the practical steps to real culture change and techniques that get sustainable social tool adoption, including how to:

    • Excite and inspire users, show your employees how collaboration tools supports their daily work
    • Match your business needs to the tools’ abilities to deliver solutions
    • Identify training needs and how to meet them
    • Groom internal champions who will talk up the business benefits of the digital workplace
    • Establish SharePoint for on-demand learning, knowledge-sharing and higher level technical assistance
    • Create an adoption roadmap that speeds change, empowers users and enables knowledge-sharing
  • Opening Keynote: The Power of Social Media

    In less than ten years, the landscape for communications and engagement has shifted to online communities. Sites such as Facebook, Twitter, Instagram and Snapchat have transformed the way people gather, converse and debate the issues of the day. It’s also created opportunities for citizens to engage with, and influence, government like never before. In this special keynote, New York Times Best-Selling Author and leading social media influencer Joel Comm surveys the social media landscape. You’ll discover the latest trends and uses of social sites and apps which will help you better accomplish your goals.

  • The Online Threats Facing State/Local Web Managers

    As organizations that have an emphasis on servicing the communities we serve, while also balancing the need to stay ahead of the latest trends and technologies, we’re constantly faced with the growing challenges of online threats. Today, countless state/local organizations suffer from a borage of online attacks from hostile actors around the world. In this presentation we’ll explore the various attacks organizations are facing, their impacts, and provide insights into how to better plan and respond to them. This talk will be specific to organizations that are responsible for managing their own web assets via technologies like open-source CMS applications like WordPress, Drupal, Joomla! and other similar solutions. It won’t be as direct for closed-platforms like CivicPlus and other solutions, but will talk to best practices and provide tips to improve overall online security posture.

  • Building Better City Websites: A National Benchmarking Report


    Everyday, citizens initiate millions of local government interactions. When is my next trash pickup? Please fix this pothole. I need to pay my parking ticket. More than ever Americans start these interactions online, leading them to their City’s website instead of the doors of City Hall. The more people visit the website rather than City Hall, the more the website becomes the City. What’s the experience for Americans as they access City services online? This National Benchmark report establishes a baseline for the performance and experience of City Websites across the United States. We assessed the websites for every City with a population of more than 10,000 residents - a total of 3,036 municipal websites serving more than 172 million Americans. We measured how well these sites currently reflect best tech industry practices for guaranteeing security, accessibility, and speed, and asked, "What makes a ‘good’ City Website?” Attend this session to learn more about how American cities fared in this study, and where we can improve.


  • 10 Tips for Building Usable Websites

    A website is only as good as the user experience it offers. But, how do you know whether your website is designed for optimal user experience or not? In this session, we will share the structure of a user-centered government website and its benefits for the community, from legal compliance to enhanced site visitor satisfaction. Attendees will also receive practical tips, examples and best practices for website design and content that will delight users by making it easier for them find the information they’re looking for.

    Topics covered in this session will include, but are not limited to:

    • User personas, Information Architecture and Navigation
    • Elements of usable design
    • Accessibilty
    • Mobile
    • Writing for web
    • Testing for optimal performance