This workshop focuses on essential steps for in-house communications production for web and social media. Participants will gain a deeper understanding of the design principles used to drive messaging in clear, concise terms. Learn how to organize and manage assets in ways that will streamline production, target messages, and optimize brand. Topics include: writing design, language/grammar, photo composition, tagging, keywords and basic html, usability concerns, and assets management. This session condenses a semester course into a few short hours. It will be fast-paced and experiential; ideal for anyone who has to get a web page or social media post (or related print material) out the door quickly and effectively.
Three Key Takeaways
- Understanding the differences between writing for the web and writing for print can make writing in both areas more consistent and targeted. This workshop will offer strategies and give participants a chance to practice.
- When both written and graphical assets are well-managed, communication is faster and more effective. This workshop will lay out organizational methods for asset management specifically to aid in web communication, including SEF and SEO.
- Participants will gain a broad-base understanding of usability concerns and how to make web content more compliant. Participants will learn the basics of photo composition, sizing, naming and organizing images, video and other assets.
Conference event time:
- 1 to 5 p.m. (Afternoon sessions)
- Aventine B