This workshop focuses on essential steps for in-house communications production for web and social media. Participants will gain a deeper understanding of the design principles used to drive messaging in clear, concise terms. Learn how to organize and manage assets in ways that will streamline production, target messages, and optimize brand. Topics include: writing design, language/grammar, photo composition, tagging, keywords and basic html, usability concerns, and assets management. This session condenses a semester course into a few short hours. It will be fast-paced and experiential; ideal for anyone who has to get a web page or social media post (or related print material) out the door quickly and effectively.
Three Key Takeaways