Driving decisions with data is important, but do you ever feel like you can’t find the keys to start the ignition? Well it’s time to rev your engine! In this session, put it in gear by thinking about how you can develop an analytics strategy to benefit your organization. Then go on a ride with Google Analytics, Google Tag Manager and Google Search Console to answer influential questions such as: Why do users visit your website; What are users doing on your website; How do users get to your website and Who are your website users. Finally, arrive at your destination thanks to a map and the keys for collecting meaningful data.
Three Key Takeaways