Your communication efforts should go beyond simple news releases and social media posts. Creating and publishing useful content that fits within an overall communications strategy, incorporating the needs of multiple stakeholders with varying goals and objects, requires careful planning. In this session you will learn how to leverage content communications (commonly called content marketing) strategy to connect your organization’s goals to your communication efforts.

Three Key Takeaways

  1. Develop a connection between strategy development and execution using strategic communication and identify the essential components of a strategic communications plan
  2. Understand the time and personnel commitments required
  3. Learn methods for generating and repurposing content.
Conference event time: 
2:30 to 3:45 p.m. (Sessions)
Wednesday, September 12, 2018
Ft. Pitt (Bridges)

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Hotel Location

Wyndham Grand Pittsburgh Downtown
600 Commonwealth Place
Pittsburgh, PA 15222
(412) 391-4600

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Conference Summary

2017 Executive Summary
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