Every government agency has a specific mission. Whether its promoting or transforming services, enhancing public awareness or improving citizen involvement, agencies need a unique content and communications strategy to get their audience the information they need to participate in programs and utilize services. The main goal, no matter what mission is, is to maintain a large and active audience. 
 This presentation will go over key ways to do this including: developing a concise email subscription process, using personalization, leveraging segmentation, and mapping content to demand. The presentation will also feature a case study from The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) that will go over how they implemented a new digital communications strategy that tripled their subscriber audience and allowed them to develop content to engage different audiences, including employees, retirees and businesses.

Three Key Takeaways

  1. Actionable tips to creating or revitalizing their organization’s content strategy. 
  2. Strategies to meet their organization’s mission by increasing subscribers, developing consistent and recognizable branding and getting executive buy in to execute the strategy. 
  3. Best practices from ATF on how to overhaul a content and communications strategy, overcome common challenges and replicate their success.
Conference event time: 
1 to 2:15 p.m. (Sessions)
Thursday, September 13, 2018
Sterlings 1/2/3

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