Transforming the City of Sunnyvale’s archaic and failing website into a boldly designed and stable, secure and mobile-friendly system was a three-year project that successfully used a data-driven and user-focused approach. Learn how we created a compelling business case for the project, evaluated and reported on site analytics to convince staff to let go of content (e.g., 90% of our traffic was to only 20% of our pages), collected user needs through surveys and in-house data mining, and inspired design and information architecture decisions through extensive benchmarking. The new site, launched in July 2017, now reflects our City’s new brand and status as the Heart of Silicon Valley where innovation and technology abounds.

Three Key Takeaways

  1. Have an agreed upon vision and strong champion;
  2. Be willing to try new approaches;
  3. Base solutions on data and stakeholder input
Conference event time: 
2:30 to 3:45 p.m. (Sessions)
Thursday, September 13, 2018
Smithfield (Bridges)

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Title, Award, Reception & Showcase Sponsors


Hotel Location

Wyndham Grand Pittsburgh Downtown
600 Commonwealth Place
Pittsburgh, PA 15222
(412) 391-4600

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Conference Summary

2017 Executive Summary
View the Executive Summary with of all the benefits of attending.

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