Scenario 1: You're putting out an RFP for a new website and one of your top goals is to improve the experience. How do you evaluate potential bidders? How do you know that users will get a new and improved experience?
Scenario 2: You have an existing site and want to improve the experience. Where do you even start? What do you measure?
We've got you covered. We'll explain cover how to separate the buzzwords from the definable metrics within User Experience.
Three Key Takeaways