What happens when you receive that dreaded First Amendment complaint? Or a records request for a comment that a citizen has already deleted? Or the moment you check Facebook, you find out that your agency has gone viral? What if, instead of screaming for help, you could simply say, “No problem--I’ve got it covered!” Join Jennifer Chapman, Digital Communications Manager for the City of Johns Creek, GA, and Frankie Rios, Web Coordinator for the City of Santa Clarita, CA alongside Anil Chawla, CEO and Founder of ArchiveSocial, as they explore this crucial issue. Jennifer and Frankie will share their experiences developing social media policies and taking steps to proactively defend their cities against legal risks. Because they have been so proactive, Anil will supplement with horror stories of less fortunate agencies across the country and explain how web professionals can bring real solutions to the table.
Attendees will leave with deep knowledge about the current legal climate and hear stories about real challenges that agencies have faced...and what they’re doing to protect themselves.
Three Key Takeaways
Learn about the latest horror stories from around the country...before you find your agency starring in one
Hear two NAGW members discuss their cities’ journeys towards becoming better protected on social media
Identify concrete steps you can take to be a proactive hero for your own agency
In September 2017, the threat of a direct hit from Hurricane Irma threw Manatee County into a weeklong state of emergency. Learn how our small PIO team managed our website, social media, emergency notifications, and media relations to engage citizens, disseminate information about emergency preparedness and help coordinate the County’s largest evacuation. In this session, we’ll share statistics and insights on our digital engagement during the emergency. We will discuss what worked and what didn’t, including new ideas, lessons learned (an unfortunate viral video), resources we’ve discovered and changes we’ve made in the year following the hurricane.
Three Key Takeaways
The importance of around-the-clock, real-time coverage on social media in an emergency
Resources necessary to implement a successful communications strategy during an emergency.
Planning for an emergency: communications and materials you can prepare ahead of time.