Keynote Speaker

    Roger A. Grimes


    Wednesday
    September 23
    Roger A. Grimes, Data-Driven Defense Evangelist for KnowBe4, Inc., is a 33-year computer security consultant, instructor, holder of dozens of computer certifications, and author of 12 books and over 1,000 magazine articles on computer security. He has spoken at many of the world’s biggest computer security conferences, been in Newsweek™ magazine, appeared on television, been interviewed for NPR’s All Things Considered™, the Wall Street Journal, and been a guest on dozens of radio shows and podcasts. He has worked at some of the world’s largest computer security companies, including Foundstone, McAfee, and Microsoft.



    Conference Speakers


    Bobi Adams

    Bobi Adams is the Deputy Director of Administration for the South Dakota Department of Revenue. Her team’s primary focus is on the Department’s communication efforts and strategy. Bobi has spent twenty years with the Department of Revenue in a variety of roles.

    Bobi has an undergraduate degree in Management / Entrepreneurship from the Buena Vista University. She is a 2018 graduate of the Governor’s Leadership Program and is currently pursuing a master’s degree from the University of South Dakota in Organizational Leadership.

    Bobi and her husband Brent have been married for 28 years and have two grown boys. They enjoy spending time with family, the outdoors and traveling.


    Travis Adney

    Travis has a true passion for technology, websites, innovation and marketing. As a Senior Digital Strategist and Marketing Technologist at Lawrence & Schiller, Travis combines his love of tech with his desire to see clients succeed, providing expertise in web design/development, IoT, mobile apps, VR/AR and marketing technology. He’s especially skilled at digital innovation for state and local government, working to streamline content and improve the user experience for more than 10 agencies, from lottery and revenue to highway safety and emergency management. Travis is Google Analytics and Google Mobile Site certified, and his work has been recognized with national digital and web marketing awards, including W3, ADDY and AAMVA awards.


    Alix Bowman

    Practical Solutions to the Biggest Challenges Facing Public Sector Social Media


    Matthew Broffman

    Digital transformation in the private sector has skyrocketed because companies have tied their digital experiences to increased revenue. For the public sector, we should be tying it to trust in government. But we can't just tell our leaders that great experiences increase trust – we have to measure and show them.

    In this workshop, we'll explore the empirical evidence that has connected resident experience to trust and then dive hands-on in building out a customer experience (CX) management program for your agency. This will include, assessing your organizations' current maturity, determining where to start, how to measure, building your first CX survey and coming up with a strategy on how to evangelize internally.

    As the Director of Innovation for the City of Orlando, Matt Broffman leads the Digital Platforms & Service Design team and is responsible for leading the city's digital transformation and working with city staff to enhance the resident experience.

    The Digital Platforms & Service Design Team manages all enterprise digital platforms and provides dedicated support to city staff serving as a consultant, advisor, designer and execution partner to help design and deliver best-in-class digital services and achieve city goals.

    Matt also works with the tech ecosystem in Orlando to ensure entrepreneurs remain connected with the city and the city is setting policies that will help to grow the Orlando tech ecosystem.

    Matt has helped the city transform its website into an industry-leading service-focused website. The city is breaking new ground by connecting resident experiences to trust in government. Matt shares the team’s work at conferences across the country including having worked with the White House to guide other cities on how to meet the data and analytics objectives of the Obama administration.

    Matt’s previous experience is in digital transformation across various industries. Matt was a 2012 Donald W. Reynolds Journalism Institute Fellow where he focused on improving the customer experience for local news consumption.


    Brian Gilday

    Brian Gilday is the President and Founder of Aha Consulting, Inc. (Aha). Aha is the leading provider of open source local government websites. Aha became a wholly-owned subsidiary of Municode in April 2016.

    Before founding Aha, Brian served in various leadership positions including management consultant with Deloitte Consulting, President of Fenway Technology Group, and Director of Software Development at Vesta Corporation

    Brian is a graduate of Boston University and the United States Naval Academy (Annapolis). He was born and raised in Lowell, Massachusetts, and now lives in West Linn, Oregon, with his wife and three children.


    Alfredo Herrera

    Alfredo F Herrera GIS Analyst/Coordinator, City of New Haven, Connecticut Alfredo Herrera earned his Bachelors of Science degree in Urban Planning and Certificate of Geographical Information Systems (GIS) from Arizona State University in 2010. The Southwest native then moved to Connecticut to take on a variety of roles including IT, Facilities Management consulting, Municipal GIS consulting, and Geotechnical/Environmental consulting. He is currently a GIS Analyst/Coordinator for the City of New Haven in Connecticut.


    Jeremy Horelick

    Jeremy Horelick is Vice President of Business Development for ADA Site Compliance, a leading provider of web accessibility solutions for businesses. Jeremy works with clients across virtually every industry to help them make their websites, mobile apps, PDFs, and other digital assets compliant for those with disabilities. Jeremy specializes in finding practical and cost-effective strategies for companies of all sizes to stay ahead of the changing landscape of digital accessibility. Prior to helping launch ADA Site Compliance, Jeremy was a private wealth advisor for a Wall Street investment firm


    Chuck Johnston

    Chuck Johnston has been a key member of the SiteCrafting team since 2013. As the company's User Experience Manager and the Director of GearLab, he can often be found creating website and web app wireframes, conducting usability testing, and managing both internal and external user experience processes.

    Over the years, Chuck has held positions in product management, marketing, and sales where he gained valuable experience increasing user engagement and brand outreach, managing teams, and contributing to UX design. In 2016, he received his Master of Science degree in Human-Centered Design and Engineering from the University of Washington.

    Additionally, Chuck lectures at the University of Washington Tacoma on Ethics, Society, and Technology for the School of Engineering and Technology.


    Andrew Liebelt

    Andrew has been working in software for eight years, and with governments exclusively for the past three years focusing on delivering robust solutions and a great experience. In his time working with governments he has worked with cities as small as 10,000 residents to governments as large as Boston, Austin and the State of South Dakota. He studied Political Science at Appalachian State University (Go Mountaineers!) and enjoys reading, writing, watching and making films and loves the outdoors. He is the proud father of two cats.


    Claire Loxsom

    Claire Loxsom is an Outreach Program Analyst at the General Service Administration. She serves as the partnerships lead and email marketing manager for USAGov, the official guide to government information and services. Together with her bilingual team, she helps collaborate with federal agencies looking to reach audiences in new ways, shape the understanding of digital strategies utilized across the government, and through email, social media, and contact center channels to communicate life-supporting information.


    Sapia Morgan

    Morgan Sapia, Solution Engineer, Esri ArcGIS Hub | Smart Cities Solutions Morgan Sapia is a Solution Engineer at Esri helping customers and partners, across local government and private sectors, understand and implement Esri’s smart GIS software and solutions. She earned a Bachelor of Science degree in Urban and Environmental Planning from West Chester University in 2019 and a M.S. in Geography, with a certificate in GIS and certificate in Urban and Regional Planning from West Chester University in 2020. Morgan is passionate about assisting cities, counties, and any form of government to orchestrate smart community engagement using tools for data sharing, transparent communication, and stakeholder collaboration.


    Paulette Neal-Allen

    Paulette Neal-Allen is a Software Engineer for the City of Thornton, Colorado, with 21 years of experience working on web projects from the IT perspective. She has also been an Adjunct Professor of Computer Science and Information Technology at Colorado Technical University.

    Paulette has been a member of NAGW since 2005 and is a former Mountain Region Director. She received her Master of Science in Computer Science in 2001 from Colorado Technical University.

    In her free time, she enjoys playing bass guitar for the church praise band, hiking in the mountains with her grandkids, cooking big family dinners, and binge-reading urban fantasy or science fiction novels.


    Paul Rayius

    Since 2013, Paul has helped a variety of public and private organizations meet their PDF accessibility needs. He is also well versed in accessibility standards, including Section 508, Health and Human Services (HHS), WCAG 2.0, 2.1, and PDF/UA.

    Paul is a member of the IAAP (International Association of Accessibility Professionals), the PDF Association’s PDF/UA Competence Center, and the PDF/UA Technical Working Group. Also, as a member of the PDF Association, Paul serves on various committees involved with writing the ISO 32000 and ISO 14289 standards (PDF and PDF/UA). He participates in and moderates, several online accessibility groups and forums, and, in his spare time, enjoys various outdoor activities and is an avid lacrosse player.


    Jacob Riff

    Jacob Riff is a co-founder, COO, and President of Monsido US, a SaaS company focused on web governance and accessibility compliance. He is responsible for implementing the overall company strategy, including how to bring more accessibility features to customers

    A lifelong developer and entrepreneur, Jacob has been a founder or partner in several Danish IT companies where he was responsible for business strategy and implementing new IT systems, as well as developing web applications and websites.

    In his free time, he enjoys skiing.


    Dave Seabeck

    Dave has been working as a web developer for Weld County, Colorado for the past seven years. He enjoys taking on new challenges and improving upon existing projects.

    Dave is proud to be a part of the team that supports the county property portal and writing an online scheduling tool used at the county fair.

    When not at work, he enjoys listening to audiobooks, running, and traveling. Dave is grateful to live in the beautiful state of Colorado with his wife, two children, and two dogs.


    Lynn Stuart

    Long before the Plain Writing Act of 2010, Lynn was advising clients and web content contributors about the importance of creating clear, audience-focused content. Tackling the City of Sunnyvale’s website redesign, she worked with staff to rewrite all the content, transforming it from unread to user-friendly.

    In two recent plain language workshops, she trained nearly City 50 staff members. Attendees gave the workshop top scores – 93% positive – with one senior executive commenting, “Every employee should take this!”


    Caleb Werth

    As the digital media coordinator for the Minnesota Department of Natural Resources, Caleb Werth develops and implements digital media initiatives. He also leads the agency’s web governance operations and social media strategy. Recently, he led a massive overhaul of the agency's website from old, patched together technology to Drupal. At the same time, he developed the DNR's first web governance policy.

    Caleb has more than ten years of experience managing digital channels and content in the Minnesota state government. Previously, he managed a division website and led a redesign of the Department of Commerce website. He also helped improve the user experience for visitors to the Minnesota Department of Public Safety website.


    Susanne Wiggins

    Susanne builds websites for Montgomery County, Maryland, currently working as a Senior Information Technology Specialist in the Department of Technology Services. She loves serving in local government, connecting people to the very practical information and services they need. She's discovered user experience work to be an ideal intersection of her research background, interest in psychology, and passion for great service.