Google Analytics for Beginners

Presenter: Susan Mardele, City of McKinney, TX

Date and time: Thursday, November 9, 2017, 12:00 pm, CST

In the City of McKinney, we have collected metrics on our various website iterations for the past seven years. While not experts in Google Analytics, we have been able to use the information to make decisions about how to configure our websites, what residents want to see and to satisfy constituents throughout the city. The intent of this session is to share our experience in the hope that opening up our analytics collection and presentation practices might offer useful information for other cities.

 


 

Drop Your CMS: Improving Speed, Security and Design Control with Static-Site Generators

Presenter: Catherine Roebuck, Brian Chatman and Greg Scott

Date and time: Tuesday, October 24, 2017, 12:00 pm, CDT

When you want easy web content maintenance, security and flexibility, sometimes the best answer is to get rid of the Content Management System. Learn how the City of Fort Worth, Texas, and the City of Meridian, Idaho, used Jekyll to take back design control and improve their sites’ performance, all while keeping maintenance simple for non-technical users.

 


 

PDF Accessibility Testing for the Rest of Us

Presenter: Denis Boudreau, Deque Systems

Date and time: Thursday, September 28, 2017, 12:00 pm, CDT

Integrating accessibility best practices before the conversion process is usually the best strategy for PDF accessibility, but in the real world, where legacy and dynamically generated PDF documents abound, we don't always have that luxury. Sometimes, all we have to work with is the PDF itself. When accessibility isn't exactly one of your top skills and you don't know anyone who does, you need to roll up your sleeves. In this webinar, we’ll be going over a series of easy, straightforward techniques for testing the accessibility fundamentals of PDF documents. 

 


 

Creative Social Media Engagement for Public Construction Projects

Presenter: JC Lacey & Ginny Brideau, L.A. Metro

Date and time: Tuesday, August 29, 2017, 12:00 pm, CDT

As L.A. Metro builds $8B of new rail lines in one of the nation’s most congested cities, they’ve created an exciting new public engagement model to grow their social media followers and email subscribers, while lessening impacts for 200+ project-area businesses in six (6) distinct neighborhoods. Their "Eat Shop Play Local" program is proving that construction project news can attract wide audiences with content that is fun and playful and not strictly about dirt and detours. In this webinar, we’ll go over lessons learned and best-practices from construction mitigation programs from 10 U.S rail projects. This webinar is designed to spark ideas and innovation in the area of communications, social media and public engagement.

 


 

Online Form Tool Showcase

Presenter: Leslie Labrecque, City of Boulder, CO and Frankie Rios, City of Santa Clarita, CA

Date and time: Wednesday, July 26, 2017, 12:00 pm, CDT

In this webinar we will tour two different online form tools, Formstack and Seamless Docs. The cities of Boulder and Santa Clarita will show us how they are using these tools to manage their online forms. The presenters will discuss the setup, functionality, branding capabilities and cost of each tool.

 


 

Google Analytics for Government

Presenter: Sarah Kaczmarek, Senior Public Affairs Specialist, U.S. Government Accountability Office

Date and time: Tuesday, June 27, 2017, 12:00 pm, CDT

How do you measure performance in 21st century digital government? How can you turn Google Analytics website data into something meaningful and actionable? Learn how to use Google Analytics data to make decisions and help your website reflect the voice of the customer and get constituents what they need. This presentation features a case study from the U.S. Government Accountability Office.

 


 

We Were Promised Hoverboards

Presenter: Brad Johnson, Director of Engagement for PublicInput.com

Date and time: Tuesday, May 23, 2017, 12:00 pm, CDT

The arrival of the web heralded great promise for public involvement. Now, after a quarter century and dozens of new tools, a complete picture of public engagement can be elusive. A public participation framework provides a model for evaluating successful online engagement. We’ll discuss strategic do’s and don’t’s, key metrics to collect, and how to form a more complete picture of public participation. Participants can expect to have a list of takeaways for common use-cases, as well as talking points for managing expectations and approaches within their own organizations.

 


 

How to Streamline Your PDF Accessibility Strategy

Presenter: Kevin Rydberg, Siteimprove, Inc.

Date and time: Tuesday, March 14, 2017, 12:00 pm, CDT

Just when you thought you’ve made significant accessibility progress on all your digital content, you remember the thousands of PDFs that need to be updated and made accessible. With the right plan in place, updating PDFs doesn’t need to take over your work life. In this webinar, we’ll walk through three main steps you can take to streamline your accessibility process for PDFs and other digital documents.

In this webinar, you will learn: 

  1. The best path for your agency to take for tackling accessibility issues in PDFs:
    1. Whether your agency should move forward with updating all PDFs and digital documents or move forward with current accessible documents and update old documents as requested
  2. How to best train others in your agency for success:
    1. Training on why accessible documents are essential, especially for government entities
    2. Training on best practices for creating and updating accessible documents
  3. How to uphold standards for accessible documents
    1. How to implement an internal policy to ensure all documents are made accessible
    2. How to establish accessible document workflows across departments

 


 

How to Use Social Media to Deliver Excellent Customer Service

Presenter: Jessica Milcetich, gsa.gov

Date and time: Thursday, April 6, 2017, 12:00 pm, CDT

Government customer service doesn’t just happen in call centers. It happens online every day through each interaction the public has with us. Social media provides government agencies another way to deliver excellent customer service in real time. This session will show how USAGov established a citizen-centric customer service model on social media and how you can take that model and scale and adapt it for your own needs.

 


 

The Online Threats Facing State/Local Web Managers

Presenter: Victor Santoyo, Sucuri Inc.

Date and time: Thursday, February 16, 2017, 12:00 pm, CST

As organizations that have an emphasis on serving our communities while balancing the need to stay ahead of the latest trends and technologies, we’re constantly faced with the growing challenges of online threats. Countless state/local organizations suffer from a barrage of online attacks from hostile actors. In this webinar we’ll explore the various attacks organizations are facing, their impacts, and provide insights into how to better plan and respond to them. This talk will be specific to organizations that are responsible for managing their own web assets via technologies like open-source CMS applications like WordPress, Drupal, Joomla! and similar 

 


 

The Value of Card Sorting for Building Intuitive Navigation

Presenter: James Buratti, City of Pflugerville, TX

Date and time: Tuesday, January 10, 2017, 12:00 pm, CST

This session goes beyond the usual arguments of who should be featured in your mobile app or website navigation and looks closely at a powerful, established, yet often under-utilized tool available to webmasters – card sorting. Following the UX mantra of, “you are not your user,” card sorting allows you to apply statistical analysis to user solicited navigational feedback in order to organize your navigation. In other words, if you ask enough people what goes where, you will discover what users really expect from your app or site’s navigation. Not a numbers person? No problem. The software represents the data visually. I will highlight SynCaps software and Optimal Workshop, although a number of services offer similar analysis.

What are the three key takeaways?

  1. Card sorting can help you make tough navigation decisions and build a better product.
  2. Visualizing complicated data will make you happy.
  3. Involving users in the process is almost always the right thing to do (even if you don’t use their data.)

 


 

Authentication Pitfalls and Best Practices

Presenter: Dave Watts, Fig Leaf Software

Date and time: Thursday, December 8, 2016, 12:00 pm, CST

Authentication is a key security component for every aspect of computing. Government users and administrators alike login to all sorts of systems: local workstations, content management systems, social media accounts. Public constituents may also need to login for some government services. What common authentication threats are faced in web environments, and how can we mitigate those threats? What are the three key takeaways?

  • What can authentication systems do to protect users?
  • What responsibilities must users bear?
  • What options are available for multi-factor authentication, and how broadly available and easily distributed are they?

 


 

Cloud Hosting, Development, and Security

Presenter: Mike Nescot, JBS International

Date and time: Tuesday, October 11, 2016, 12:00 pm, CDT

As the government realm becomes more comfortable with, and increasingly embraces cloud computing, we as web professionals now have a large, often-confusing array of options for hosting, developing, and securing our web sites and applications in the cloud. This webinar will provide guidance and  demonstration for performing these functions using cloud computing services including AWS, Azure, and Drupal Acquia Cloud, and cloud computing models including infrastructure, platform, and software as a service (IAAS, PAAS, and SAAS).

 


 

Section 508 Refresh - Understanding the New Requirements

Presenter: Tim Springer, SSB BART Group

Date and time: Thursday, November 3, 2016, 12:00 pm, CDT

In February the U.S. Access Board submitted an official proposed rule to revise and update the ICT Standards and Guidelines as covered by Section 508 to reflect modern technology. The Section 508 Refresh will include a broad application of the Web Content Accessibility Guidelines (WCAG) 2.0. WCAG 2.0 includes a series of guidelines that cover four universal design concepts and three levels of fulfillment criteria. Many features that currently meet Section 508 requirements will no longer be compliant under WCAG 2.0. This webinar will focus on the key differences between the current Section 508 requirements and the proposed requirements of the 508 Refresh.

 


 

Big Data + Human Data

Presenter: Aliza Gold, Projekt202

Date and time: Tuesday, September 13, 2016, 12:00 pm, CDT

Human data is about customers’ emotions, aspirations, motivations and goals. Layering this human data with quantitative data enables us to develop an experience-based differentiation for our service or web property. You get that data by observing people in their own spaces, learning as much as possible about them, their lives, and the ways they use technology.

This webinar will explore the convergence of big data and human data, and how the most successful companies employ human data to deliver experiences that customers embrace and love, and that deliver business results.

 


 

UX Process Demystified

Presenter: Dee Sadler, A Box of Pixels, LLC

Date and time: Tuesday, August 9, 2016, 12:00 pm, CDT

In this webinar we'll go over the UX process, from research to discovery to interaction, visual, UI and front end, and how they all work together for any project. We'll discuss how to get buy in, and how everyone works together towards a goal and especially how this will make things go faster and cost less.

 


 

The Secret Ingredient to a Modern Intranet

Presenter: Jayson Peltzer, Web Strategist for GovFriendly.com

Date and time: Wednesday, October 19, 2016, 12:00 pm, CDT

A modern intranet does many things for the organization. It acts as a two-way communication platform giving all employees a voice and providing management with real-time feedback, and acts as an engagement platform for social networking and user-generated content leading to lower turnover, better on-boarding of new employees, and increased collaboration. In this webinar, we'll explore the components required to achieve these results including the one essential ingredient that most organizations get wrong.

 


 

WordPress and Government: Building better city websites faster and cheaper

Presenter: Luke Fretwell, Co-Founder and CEO of ProudCity

Date and time: Tuesday, July 12, 2016, 12:00 pm, CDT

As residents increasingly rely on the Web to interact with government, cities need ultimate flexibility when managing their digital offerings. Learn how WordPress -- a platform that powers 25% of the world's websites -- allows cities to stand up government online services quicker and more cost-effective than ever before.

 


 

Meaningful Metrics—From Gathering to Analyzing Digital Metrics

Presenter: Jacques Arsenault, U.S. Government Accountability Office

Date and time: Tuesday, May 10, 2016, 12:00 pm, CDT

Learn how to analyze data and make suggestions to reflect the voice of the customer and get constituents what they need. Take Web and social media performance metrics and create interesting and meaningful reports for all levels of staff.

Reference Links

 


 

Building Usable Websites: What You Need to Know

Presenter: Padraig O’Shea, CivicLive

Date and time: Tuesday, April 5, 2016, 12:00 pm, CDT

A website is only as good as the user experience it offers. But how do you know whether your website is designed for optimal user experience or not? In this webinar, we will share the anatomy of a user-centered city website as well as its benefits for the community, from legal (accessibility) compliance to enhanced site visitor satisfaction. You will also receive practical tips, examples and best practices for website design and content that will delight your users by making it easier for them get the information they’re looking for.