NAGW Webinars

NAGW hosts an ongoing series of webinars in an effort to foster continuous learning and information sharing throughout the year for its members. If you are logged in and your membership is current, you will see the registration link for upcoming webinars as well as videos and presentation materials for archived webinars. If you do not have a current membership, or if you are not logged in, registration links and videos will not be displayed.

NAGW members have unlimited access to monthly webinars as well as the webinar archive. If you would like to join NAGW, and do so prior to 30 days after the webinar purchase, NAGW will credit the cost of the webinar towards the cost of a membership. More about NAGW membership options

NAGW Webinar Purchase

Purchase real-time access to an upcoming NAGW webinar. You need to watch the webinar when it is occurring as you will not be able to access the webinar archive without a membership. Purchase Webinar Access

Creating Accessible and Responsive Forms

Presenter: Leslie Labrecque, City of Boulder, CO

Date and time: Thursday, September 27, 2018, 12:00 pm, CDT

Forms are a necessary part of websites because they are used to gather information from constituents. Whether the forms are used for contacting staff, for feedback on issues or for the delivery of services it is important to design them to be accessible for all audiences. Since a great majority of our constituents now visit our websites via a mobile device it is also important to design them to be responsive. This webinar will discuss best practices for form accessibility as well as responsiveness. Several production forms will be demoed as examples. The form tool used for the demo will be Formstack however other tools can also be used.



Troll Hunting 101

Presenter: Rachel Reynolds, City of Keller, TX

Date and time: Thursday, August 30, 2018, 12:00 pm, CDT

Anyone who works the social media pages for a government entity knows that trolls can be a way of life, but they don’t have to ruin your groove! This webinar will focus on strategic messaging on your social media outlets and how to deal with your inevitable detractors (beyond throwing your hands in the air and pushing the “delete” or “ban” buttons). You CAN choose fight over flight and banter over ban – and I’ll show you how to do it so that trolls can actually become a valuable piece of your social media ecosystem. Gather your facts, stretch out your fingers, put on a smile and let’s storm that bridge together! 



How Building an Alpha Site can Result in better Funding, Stakeholder Support, and Content for your Website

Presenter: Cynthia Francis, OpenCities

Date and time: Thursday, July 26, 2018, 12:00 pm, CDT

Why would you spend time and money building an Alpha website when your city/county needs a full new website and has limited time, money and staff? Because an Alpha site allows you to:

  • Pilot a Digital Services strategy that can dramatically change the value of the city/county website for your community.
  • Test the Alpha site with both internal staff and community members, and iterate on something small.
  • Use the Alpha site and the test results to show value to critical stakeholders (City Manager, Mayor, IT, Finance)
  • Test processes and products with offers that may sit outside traditional CMS vendor models.

We will discuss and demonstrate an approach to using a website redesign as the proving ground for a local digital services strategy. 



Let's Discuss the Updates to WCAG 2.1!

Presenter: Dawn Watkins, Siteimprove

Date and time: Thursday, June 28, 2018, 12:00 pm, CDT

Web Content Accessibility Guidelines (WCAG) defines how to make web content more accessible to people with disabilities. The guidelines are internationally recognized and are used as a best practice worldwide. Let’s find out how these guidelines came about and what is the status of the newest guidelines (WCAG 2.1). Using these guidelines creates an inclusive environment that makes your website usable by people of all abilities and using assistive technology devices. Let’s explore how design choices about layout, colors, and interactivity can affect your user’s ability to get things done on your site.



Become a Certified Government Digital Services Professional (CGDSP)

Presenter: Dr. Alan Shark, Public Technology Institute (PTI), Barbara Belli, City of Wilmington DE and Rachel Evans, Maricopa County Sheriff's Office

Date and time: Thursday, May 10, 2018, 12:00 pm, CDT

The position and responsibilities for today’s web manager has transformed from serving as a technical resource to becoming a professional digital communications manager.  Managing a government’s web service delivery has become more complex as expectations increase and many new—and more sophisticated—users, whether residents or other departments, are utilizing your organization’s web services. Recognizing this need, the National Association of Government Web Professionals (NAGW) partnered with the Public Technology Institute (PTI) and the Rutgers University Center for Government Services to offer a nine-month certificate program: The Certified Government Digital Services Professional (CGDSP). 

In this special webinar, Dr. Alan Shark, Executive Director and CEO of Public Technology Institute (PTI), and students from the inaugural CGDSP class will discuss the benefits of enrolling in the program.



What Web Professionals Need to Know About Social Media Records

Presenter: Anil Chawla, Founder & CEO, ArchiveSocial

Date and time: Tuesday, April 3, 2018, 12:00 pm, CDT

With increasing scrutiny on agencies' social media and an influx of legal rulings and court cases around the country, the landscape around social media and public records can be difficult to keep up with. In this live webinar, with Anil Chawla, the Founder & CEO of ArchiveSocial, web professionals will learn about the latest developments in the legal landscape surrounding social media and public records regulations and get a deeper understanding of the challenges and solutions for social media compliance with public records requirements.



Developing a Social Media Plan: Why, How and What to Include

Presenter: Bryan Bullock, City of Boulder

Date and time: Tuesday, March 20, 2018, 12:00 pm, CDT

The City of Boulder, Colorado developed a comprehensive social media plan in 2017 that sets clear, practical guidelines for how the city will use social media and measure success. Hear lessons learned about why and how to develop a social media plan, including insights about topics to cover, like goals, posting guidelines, content strategy and measuring success. See a replicable social media plan that strives to reflect best practices and data-driven strategies to engage audiences, grow accounts and advance communication priorities.



Show & Tell: How Boone County Accelerates Development with a Dev Platform

Presenter: Julia Lutz, Programming Supervisor at Boone County & Rick Hurckes, Director of Services at mrc

Date and time: Tuesday, February 27, 2018, 12:00 pm, CST

Everyone talks about doing more with less. The Boone County Government's IT staff actually does it. Their small team of programmers delivers web solutions faster than much larger teams. Their secret: They use a development platform, which helps them create modern web solutions quickly while leveraging their staff’s existing skillset. 

Julia Lutz, Programming Supervisor at Boone County, will explain how they’re using their development platform, and show off some of the solutions they created. In this webinar, she will: 

  • Explain why they chose this approach 
  • Describe how they’ve solved common problems facing today’s governments 
  • Show off some of the web solutions they’ve created, including: 
    • Online voter registration 
    • Unclaimed property search 
    • Job portal 
    • Inmate search app 
    • And more!



Tag, you’re it! Using Google Tag Manager to Enhance your Google Analytics

Presenter: Olivia A. Davis, Chesterfield County

Date and time: Thursday, January 25, 2018, 12:00 pm, CST

When you tell your customers about Google Analytics, how often do they ask you for insights that Google Analytics doesn’t automatically track, such as document downloads? Meet Google Tag Manager. This tool integrates with Google Analytics to automatically tag your content for tracking. This webinar will cover:

  • What Google Tag Manager is.
  • How to configure Google Tag Manager.
  • Google Tag Manager basic components.
  • ​How Chesterfield, VA uses Google Tag Manager.



Open Data Successes and Failures

Presenter: Ron Pringle, City of Boulder

Date and time: Wednesday, December 13, 2017, 12:00 pm, CST

The City of Boulder has been "doing" open data for nearly four years. The open data program has had a number of ups and downs over those years and we've learned valuable lessons and insights from our successes and failures. In this webinar we'll be talking frankly and openly about what we've learned the hard way to help attendees avoid, or at least anticipate, the pitfalls open data practitioners routinely face when trying to "do" open data; and highlighting tested methods and practices to be successful. We'll talk about our recent experiences as a member of What Works Cities and how hiring a Chief Innovation and Analytics Officer is helping us reach our goal of data-driven decision-making.



Google Analytics for Beginners

Presenter: Susan Mardele, City of McKinney, TX

Date and time: Thursday, November 9, 2017, 12:00 pm, CST

In the City of McKinney, we have collected metrics on our various website iterations for the past seven years. While not experts in Google Analytics, we have been able to use the information to make decisions about how to configure our websites, what residents want to see and to satisfy constituents throughout the city. The intent of this session is to share our experience in the hope that opening up our analytics collection and presentation practices might offer useful information for other cities.



Drop Your CMS: Improving Speed, Security and Design Control with Static-Site Generators

Presenter: Catherine Roebuck, Brian Chatman and Greg Scott

Date and time: Tuesday, October 24, 2017, 12:00 pm, CDT

When you want easy web content maintenance, security and flexibility, sometimes the best answer is to get rid of the Content Management System. Learn how the City of Fort Worth, Texas, and the City of Meridian, Idaho, used Jekyll to take back design control and improve their sites’ performance, all while keeping maintenance simple for non-technical users.



PDF Accessibility Testing for the Rest of Us

Presenter: Denis Boudreau, Deque Systems

Date and time: Thursday, September 28, 2017, 12:00 pm, CDT

Integrating accessibility best practices before the conversion process is usually the best strategy for PDF accessibility, but in the real world, where legacy and dynamically generated PDF documents abound, we don't always have that luxury. Sometimes, all we have to work with is the PDF itself. When accessibility isn't exactly one of your top skills and you don't know anyone who does, you need to roll up your sleeves. In this webinar, we’ll be going over a series of easy, straightforward techniques for testing the accessibility fundamentals of PDF documents. 



Creative Social Media Engagement for Public Construction Projects

Presenter: JC Lacey & Ginny Brideau, L.A. Metro

Date and time: Tuesday, August 29, 2017, 12:00 pm, CDT

As L.A. Metro builds $8B of new rail lines in one of the nation’s most congested cities, they’ve created an exciting new public engagement model to grow their social media followers and email subscribers, while lessening impacts for 200+ project-area businesses in six (6) distinct neighborhoods. Their "Eat Shop Play Local" program is proving that construction project news can attract wide audiences with content that is fun and playful and not strictly about dirt and detours. In this webinar, we’ll go over lessons learned and best-practices from construction mitigation programs from 10 U.S rail projects. This webinar is designed to spark ideas and innovation in the area of communications, social media and public engagement.



Online Form Tool Showcase

Presenter: Leslie Labrecque, City of Boulder, CO and Frankie Rios, City of Santa Clarita, CA

Date and time: Wednesday, July 26, 2017, 12:00 pm, CDT

In this webinar we will tour two different online form tools, Formstack and Seamless Docs. The cities of Boulder and Santa Clarita will show us how they are using these tools to manage their online forms. The presenters will discuss the setup, functionality, branding capabilities and cost of each tool.



Google Analytics for Government

Presenter: Sarah Kaczmarek, Senior Public Affairs Specialist, U.S. Government Accountability Office

Date and time: Tuesday, June 27, 2017, 12:00 pm, CDT

How do you measure performance in 21st century digital government? How can you turn Google Analytics website data into something meaningful and actionable? Learn how to use Google Analytics data to make decisions and help your website reflect the voice of the customer and get constituents what they need. This presentation features a case study from the U.S. Government Accountability Office.



We Were Promised Hoverboards

Presenter: Brad Johnson, Director of Engagement for

Date and time: Tuesday, May 23, 2017, 12:00 pm, CDT

The arrival of the web heralded great promise for public involvement. Now, after a quarter century and dozens of new tools, a complete picture of public engagement can be elusive. A public participation framework provides a model for evaluating successful online engagement. We’ll discuss strategic do’s and don’t’s, key metrics to collect, and how to form a more complete picture of public participation. Participants can expect to have a list of takeaways for common use-cases, as well as talking points for managing expectations and approaches within their own organizations.



How to Streamline Your PDF Accessibility Strategy

Presenter: Kevin Rydberg, Siteimprove, Inc.

Date and time: Tuesday, March 14, 2017, 12:00 pm, CDT

Just when you thought you’ve made significant accessibility progress on all your digital content, you remember the thousands of PDFs that need to be updated and made accessible. With the right plan in place, updating PDFs doesn’t need to take over your work life. In this webinar, we’ll walk through three main steps you can take to streamline your accessibility process for PDFs and other digital documents.

In this webinar, you will learn: 

  1. The best path for your agency to take for tackling accessibility issues in PDFs:
    1. Whether your agency should move forward with updating all PDFs and digital documents or move forward with current accessible documents and update old documents as requested
  2. How to best train others in your agency for success:
    1. Training on why accessible documents are essential, especially for government entities
    2. Training on best practices for creating and updating accessible documents
  3. How to uphold standards for accessible documents
    1. How to implement an internal policy to ensure all documents are made accessible
    2. How to establish accessible document workflows across departments



How to Use Social Media to Deliver Excellent Customer Service

Presenter: Jessica Milcetich,

Date and time: Thursday, April 6, 2017, 12:00 pm, CDT

Government customer service doesn’t just happen in call centers. It happens online every day through each interaction the public has with us. Social media provides government agencies another way to deliver excellent customer service in real time. This session will show how USAGov established a citizen-centric customer service model on social media and how you can take that model and scale and adapt it for your own needs.



The Online Threats Facing State/Local Web Managers

Presenter: Victor Santoyo, Sucuri Inc.

Date and time: Thursday, February 16, 2017, 12:00 pm, CST

As organizations that have an emphasis on serving our communities while balancing the need to stay ahead of the latest trends and technologies, we’re constantly faced with the growing challenges of online threats. Countless state/local organizations suffer from a barrage of online attacks from hostile actors. In this webinar we’ll explore the various attacks organizations are facing, their impacts, and provide insights into how to better plan and respond to them. This talk will be specific to organizations that are responsible for managing their own web assets via technologies like open-source CMS applications like WordPress, Drupal, Joomla! and similar 



The Value of Card Sorting for Building Intuitive Navigation

Presenter: James Buratti, City of Pflugerville, TX

Date and time: Tuesday, January 10, 2017, 12:00 pm, CST

This session goes beyond the usual arguments of who should be featured in your mobile app or website navigation and looks closely at a powerful, established, yet often under-utilized tool available to webmasters – card sorting. Following the UX mantra of, “you are not your user,” card sorting allows you to apply statistical analysis to user solicited navigational feedback in order to organize your navigation. In other words, if you ask enough people what goes where, you will discover what users really expect from your app or site’s navigation. Not a numbers person? No problem. The software represents the data visually. I will highlight SynCaps software and Optimal Workshop, although a number of services offer similar analysis.

What are the three key takeaways?

  1. Card sorting can help you make tough navigation decisions and build a better product.
  2. Visualizing complicated data will make you happy.
  3. Involving users in the process is almost always the right thing to do (even if you don’t use their data.)