In 2022, it isn’t enough to just have videos. Your videos need to break through to your residents and make a lasting impression on them. That means grabbing them emotionally regardless of the subject, whether it be public safety, community development, or recreation & parks. In this session, Video Production Manager Connor McFadden will illustrate the difference between videos that fail to convey their message vs. those that succeed, and how to tailor videos for each specific platform. Topics include how to film footage for interviews & b-roll, tips for recording clean audio, selecting music that sets the right pace & mood, and even some (entry-level) visual effects tricks. This session spans beginner, intermediate, and a few advanced techniques, offering something for all communications professionals, especially those with limited resources or production experience.