Conference Schedule

    2020 NAGW Virtual Conference Logo

    2020 NAGW Conference Website:

    If you have not received your login credentials via email contact NAGW.

    Email: [email protected]
    Phone: 1-847-647-7226




    Wednesday, September 23, 2020
    10:00am - 10:15am (CDT)
    Opening Comments - NAGW President
    Showcase Sponsor - Introduction
    10:15am - 11:45am (CDT)

    How Compliance is Hurting Security

    We all know that compliance and security aren’t always the same. Attend this session to learn how they differ, how compliance is broken, learn about some common examples, and see how you can modify your compliance plans to be more secure without failing an audit. Taught by a 30-year security veteran and former auditor who has passed the CPA and CISA exams.
    Three Key Takeaways:
    • Difference Between Compliance and Security
    • How Compliance Is Hurting Overall Security
    • How to Fix Common Mistakes

    Speaker: Roger A. Grimes, Data-Driven Defense Evangelist

    12:15pm - 1:15pm (CDT)
    Track 1:  Practical Solutions to the Biggest Challenges Facing Public Sector Social Media
    Social media has grown in importance in public sector communication, yet the resources allotted to communicators managing these channels are still limited. Handling your agency’s online presence can often be a full-time job that only has a part-time budget. Furthermore, fear of controversy, lack of leadership buy-in, and the 24/7 demand for content can be overwhelming. If you feel this way, you’re not alone!
    We’ll share insights from hundreds of government, law enforcement, and public education entities who participated in the 2020 State of Social Media in the Public Sector benchmark report. Learn from your peers how to tackle these common challenges and succeed on social media.
    Three Key Takeaways:
    • Gain a snapshot of what other agencies are doing to manage social
    • Find out where you should focus your limited resources for maximum impact
    • Access tips to save you time and mitigate risk on social media content
    Speaker: Alix Bowman

    Track 2: Using CSS Grid Layout
    In an article for Smashing Magazine, CSS guru (and previous NAGW conference keynote speaker!) Rachel Andrew points out that many developers may still feel a bit intimidated by CSS Grid Layouts, even though the technology has been available for a while now. This session will help take away some of the mystery and give you the tools to use Grid in your own designs.
    Three Key Takeaways:
    • How to choose a Grid Layout Method suited to your specific situation
    • How to not feel overwhelmed by all that Grid has to offer
    • Hands-on experience with using Grid

    1:15pm - 2:00pm (CDT)
    Lunch Break
    Three Key Takeaways:
    • Enjoy a nutritious meal or whatever is left in the fridge
    • Get away from your keyboard for an hour
    • Reminder to your supervisor, I'm in attending a conference today! :)

    2:00pm - 3:00pm (CDT)
    Track 1: Crafting Your Approach to Spanish-Language Outreach
    One-size-fits-all, whether it’s a pair of jeans, a fitness plan, or a marketing tool, rarely works. There are an estimated 58 million Hispanics living in the U.S., so why would you have a one-size-fits-all solution in your social media strategy too? We will discuss what we know about our multilingual audience and how we design our content to cater to the nuances and similarities between our English and Spanish audiences at USAGov.
    Three Key Takeaways:
    • What it takes to support a bilingual approach
    • provide insights into what we've learned along the way.
    • Participants will leave this session with a clear understanding of how they can manage their own bilingual programs even if they have small digital teams and minimal budgets. They'll feel inspired to take the first steps to stand up a program to reach millions of Americans in other languages.
    Speaker: Claire Loxsom

    Track 2: Getting started with Azure Chatbot
    Let's dive into the basics of getting started with Azure Bot Service. For the developer who has been tasked with creating a chatbot, we'll address the logistics of beginning from scratch to a functioning bot. The focus of our time will be more on the how's than the why's of moving forward with a chatbot based on our experience in Weld County, CO.
    Key Takeaways:
    This session will address the tools and components needed to create an Azure chatbot, how to perform basic and initial customizations of the bot, and where to find help resources.
    Speaker: Dave Seabeck
    3:30pm - 4:30pm (CDT)
    Track 1: Prepare for Launch: Successfully Managing a Major Website Redesign Project
    Major website redesign projects can be overwhelming, but there are ways to make the process more bearable. Creating a plan with distinct phases and specific goals are key components. Gaining support from leadership and navigating the dynamics within your team is a necessary yet challenging part of the journey. In this session, find out how the Minnesota Department of Natural Resources successfully completed an extensive redesign project and how you can too.
    Three Key Takeaways:
    • How to create a rock-solid website redesign plan with clearly defined roles, responsibilities, and deliverables.
    • Tactics to get leadership buy-in and coordinate with business units that have differing views and styles.
    • Five must-do tasks to prepare for the migration of web content and set yourself up for implementation success.

    Speaker: Caleb Werth

    Track 2: The Uses and Limits of Accessible Technology
    Our session explores COVID-19's impact on digital accessibility and the growing need for truly usable websites, apps, PDFs, and other media. We examine the factors driving this demand and what governments can and should do to get and stay ADA-compliant. We look at the current legal and regulatory landscape, the limits of software-based testing, and why universal access is about much more than risk-mitigation; it's also good business AND the right and lawful thing to do. We also consider future trends in the digital accessibility space, as well as emerging risks and opportunities.
    Speaker: Jeremy Horelick

    5:00pm - 6:00pm (CDT)
    Track 1: What do users really want? How to use a top task analysis to improve the user experience
    Understanding user behavior will help prioritize what's most important for users. By conducting a top task analysis a team will gain data showing what users want and need. Let that data be the arbiter of decisions for what is most important.
    The top task analysis process has been used all over the United States and the world. It consists of gathering task-related data, standardizing that data, and prioritizing tasks.
    This session will guide you through how to conduct a top task analysis for a government agency. What steps do you need to follow? Where and how do you gather data?
    Three Key Takeaways:
    • How to conduct an end-to-end top task analysis
    • How to gather, prioritize, and standardize task-based data
    • How to use that data to back decisions and inform the design

    Speaker: Chuck Johnston

    Track 2: Connecting Digital Experiences to Trust in Government
    Digital transformation in the private sector has skyrocketed because companies have tied their digital experiences to increased revenue. For the public sector, we should by tying it to trust in government. But we can't just tell our leaders that great experiences increase trust we have to measure and show them.
    In this workshop, we'll explore the empirical evidence that has connected resident experience to trust and then dive hands-on in building out a customer experience (CX) management program for your agency. This will include, assessing your organizations' current maturity, determining where to start, how to measure, building your first CX survey and coming up with a strategy on how to evangelize internally.
    Three Key Takeaways:
    • A Customer Experience Management Program can help you justify Digital Transformation.
    • A CX program can be started with existing staff and tools.
    • Delivering positive online experiences will increase residents' trust in your organization.
    7:30pm - 9:00 pm (CDT)
    Happy Hour Meetings   -  TBA
    Thursday, September 24, 2020
    10:00am - 11:00am (CDT)
    Track 1: From English to Multi-lingual: How we adapted our website to seven languages
    Our county’s response to Covid-19 included providing web content in seven languages. Content exploded from single in-language web pages to include numerous PDFs and graphics, with information that was changing rapidly. In this case study, I’ll cover how we moved from task overwhelm to incremental implementation as our site evolved. Topics will include navigation, layout, working with the translation team, and which HTML markup to use.

    Speaker: Susanne Wiggins

    Track 2: Engage Your Community During Times of Crisis with ArcGIS Hub
    Join Morgan Sapia, Solution Engineer on Esri’s Smart Cities Team and Alfredo Herrera, GIS Analyst from the City of New Haven, Connecticut, as they discuss how governments are using easy-to-configure cloud-based community engagement software to quickly and broadly inform residents and other stakeholders during times of crisis. In this session, you will learn how governments can communicate more effectively, enable collaboration, and inspire action by sharing data, creating websites, and organizing people around initiatives. Herrera will share first-hand accounts of New Haven’s use of ArcGIS Hub to respond to national and global crises’ and discuss what lies ahead for the city.
    Three Key Takeaways:
    • Understand the importance of community engagement
    • See how including maps, apps, and surveys on your websites can increase trust and transparency
    • Make informed community-driven decisions

    11:30am - 12:30pm (CDT)
    Track 1: WAI-ARIA Basics: Creating an accessible digital experience for developers
    Making decisions on how to implement ARIA into your codebase can be overwhelming. This session will cover some of the basic concepts and implementations of ARIA to help guide design and development choices when creating an accessible digital experience. Details of usage techniques with code samples and how they are interpreted by assistive technology will be included in the presentation to provide a baseline for utilizing ARIA in your team’s development practices.
    Speaker: Christina Adams, Front-End Developer

    Track 2: From Search to Submission - How to build an intent-based site for your citizens
    Stop me if you've heard this one already: a state department, a design agency and a software platform walk into a [search] bar and type in what they want to order.
    Many government agencies have acknowledged the need to change from the classic list of forms arranged by department, to an intent-based design that enables citizens to search for what they need.
    So how can you build a search-driven site for your constituents?
    In this session, you'll hear from three parties who built a new search-driven website for the South Dakota Department of Revenue in 2019:
    • Bobi Adams in the Department of Revenue who managed the initiative
    • Travis Adney, the lead digital strategist of the design agency who designed the new SDOR website
    • Andrew Liebelt, whose company built the SDOR forms portal and worked alongside the L&S team to customize the SeamlessDocs API to make hundreds of forms searchable.
    In this new end-to-end website design, the frontend search helps a citizen find what they're looking for, and the digital forms portal allows a citizen to complete their form submission all in the same session
    Three Key Takeaways:
    • How the State of South Dakota surveyed constituents and built that feedback into the new site design
    • How L&S designed the site‚Äôs structure and hierarchy to make it more intuitive for citizens
    • Why an end-to-end solution, from search to form submission, increases the likelihood that citizens return to your site to complete transactions
    12:30pm - 1:30pm (CDT)
    Lunch Break
    Three Key Takeaways:
    • Enjoy a nutritious meal or whatever is left in the fridge
    • Get away from your keyboard for an hour
    • Reminder to your supervisor, I'm in attending a conference today! :)

    1:30pm - 2:30pm (CDT)
    Track 1: To Infinity and Beyond! Accessibility Now and into the Future
    An organization has many areas to consider when it comes to digital accessibility, including web design, HTML structure, keyboard navigation, content strategy, PDFs, audio/video, and more. Learn key consideration when building a long term organizational strategy to get compliant and stay compliant. This presentation will cover the initial path to compliance as well as the long-term tools and techniques needed to ensure your organization remains compliant well into the future.
    Three Key Takeaways:
    • Key Elements of an Accessible-Friendly Web CMS design and keyboard navigation
    • Steps for ensuring Accessible content and Documents
    • Methods for continuous testing, monitoring, and maintenance of content

    Track 2: Commit to Content: How to gain organizational adoption of plain language principles
    You want content on your site that is clear and actionable for users. You know using plain language principles is the way to achieve that goal. But how can you instill these plain language principles into your organization’s writing? This presentation will focus on strategies to encourage the adoption of plain language at your agency. You’ll learn techniques and tools to help content writers understand and improve. And you’ll discover how to scale your efforts even with stretched resources.
    Three Key Takeaways:
    • Identify strategies to gain adoption of plain language principles at your agency
    • Get techniques and tools to use with content writers to improve the final product
    • Learn how to scale your efforts across the organization

    Speaker: Lynn Stuart
    3:00pm - 4:00pm (CDT)
    Pinnacle Awards - Sponsored by Siteimprove
    4:00pm - 5:00pm (CDT)
    NAGW Member Meeting