In this tumultuous age of natural disasters and health care crises, join Palm Beach County Digital Marketing and Communications Manager, Heather Shirm for an insightful training session and discussion on how to effectively manage social media and emergency communications during multiple incidents. 

Learn to simultaneously push traditional preparedness measures while keeping your constituents informed of the progress of an ongoing pandemic and new safety protocols in place to stop the spread and address the needs of your most vulnerable populations.

Key Takeaways:

• Further operationalize your emergency management program’s social media accounts before, during, and after hurricanes to enhance your community’s resiliency.
• Build a strategy to increase your audience during blue skies with effective preparedness information, so that you are a key source of information during grey skies. 
• Use social media to directly communicate with residents during an emergency to answer questions and share the latest disaster resources that are available.