Articles

    Maximize what you can Analyze

    NAGW Navigator: Volume 1 • Issue 4 • Summer 2018

    by Olivia Davis

    What you want

    Google Analytics offers great information about how visitors use your website. These insights include page visits, times of page hits, devices visitors use and many others.

    However, let’s say you want more. Which documents do visitors download? How often do they complete forms? How long do they watch videos? You need Google Tag Manager.

    How to make it happen

    Google Tag Manager integrates with Google Analytics to display data from events like document downloads, form completions and video plays in one location. You need to follow a few additional steps to get started with Google Tag Manager.

    Enter the Google Analytics tracking ID

    What you need

    • Google Analytics implemented on your site (have the tracking ID on hand)
    • Access to the section of every page on your site*
    • Access to the section of every page on your site*

    * You can usually find both sections in your site template(s).

    What to do

    Install Google Tag Manager

    1. Go to Google Tag Manager.
    2. Follow instructions to create an account.
      Create account in Google Tag Manager
       
    3. Using the vertical ellipses in the top right corner, select Create Container and follow instructions.
      Create new user defined variable
    4. Enter the given code snippets in the appropriate sections of your site.
      Variable configuration

    Connect to Google Analytics

    1. Once inside your Google Tag Manager container, select Variables on the left.
      Variable types in Google Tag Manager
       
    2. Scroll to the bottom to create a new user-defined variable.
      Create new user defined variable
       
    3. Name the variable GA Property.
      Variable types in Google Tag Manager
       
    4. Click on the Variable Configuration box to edit.
      Variable configuration
       
    5. Under Choose variable type > Utilities, select Google Analytics Settings.

    6. Enter your Google Analytics tracking ID.
      Enter the Google Analytics tracking ID
       
    7. Click Save.

    Explore!

    Use resources like the Google Tag Manager handout to learn more about how you can leverage Google Tag Manager.